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PUEBLO, Colo. (June 26, 2008 ) - The Professional Bull Riders, Inc. will debut the 2008 PBR Team Shootout, a new two-man team competition featuring the greatest bull riders in the world. The five-event original series will occur at select bull riding events across the country and will be shown exclusively on ESPN2. The series marks the PBR’s first bull riding broadcasts on the ESPN family of networks.

The new format will showcase the top 20 bull riders in the elite Built Ford Tough Series (BFTS) presented by Wrangler World Standings and a teammate of their choice from all eligible PBR card holders. Each team member will ride two bulls at each nationally televised event, with the highest score on four bulls determining the winning team. In these winner-take-all events, each team will compete to take home individual event purses and all teams will be competing for points to qualify for the 2008 PBR Team Shootout final event.

Each team will compete at two PBR events from those listed below (ten teams at each event), with the top ten teams from the first four events competing at the 2008 PBR Team Shootout Finals in Pueblo, CO, which will be aired Sunday, September 14, 2008 at 3 p.m. ET. The team that wins the season title will take home the entire championship purse.

“The PBR is proud to work with ESPN to showcase the “Toughest Sport on Dirt” to a new audience of dedicated sports fans,” stated Randy Bernard, PBR CEO. “The events we’ve selected have a strong fan base that is knowledgeable about the PBR, and we are confident they will enjoy this new competition format.”

PBR Team Shootout Telecast Schedule:

DATE	EVENT	LOCATION	TIME (ET)	NETWORK
August 10, 2008	Del Mar PBR Team Shootout	Del Mar Fairgrounds - Del Mar, CA	4 p.m.	ESPN2
August 17, 2008	CA Mid-State Fair PBR Team Shootout	CA Mid-State Fair - Paso Robles, CA	5 p.m.	ESPN2
August 23, 2008	Molalla PBR Team Shootout	Molalla Buckaroo Grounds - Molalla, OR	3 p.m.	ESPN2
September 7, 2008	Guthrie PBR Team Shootout	Lazy E Arena - Guthrie, OK	6:30 p.m.	ESPN2
September 14, 2008	Pueblo PBR Team Shootout	CO State Fairgrounds - Pueblo, CO	3 p.m.	ESPN

The top twenty bull riders in BFTS World Standings as of June 23rd, 2008 will be team captains. A random drawing will be held on Tuesday, July 1, 2008 at 9 p.m. ET to determine the order in which riders will draft their teammates and the teammate draft selection will be held the following Tuesday, July 8th at 9pm ET. Both will be broadcast live on PBR’s free online webcast, PBR Primetime,

SONOMA, Calif. (June 24, 2008 ) – The 16^th stop of the 2008 season at Infineon Raceway in Sonoma, Calif., had the stars of the Sprint Cup Series experiencing heartburn. From extreme heat to a late race red flag, several of big-name drivers had several TUMS^â moments. Each weekend PRN lead anchor Doug Rice picks the Top 10 TUMS Moments from the weekend’s racing activities.

This week’s Top 10 TUMS honors go to:

10. Robby Gordon struggled throughout the entire race and finished two laps down. It was a tough day for the road course expert.

9. The so-called “Road Course Ringers” come up empty. Ron Fellows finished 29th, Scott Pruett came home 41st and Boris Said had a disastrous day. Is it about time to end this experiment?

8. Juan Pablo Montoya looked strong early, but after getting into a tangle with Marcos Ambrose he never threatened for the win again. Despite the incident, Montoya recorded his second top ten of the year.

7. I hate to do this, but Jeff Gordon has to be on the list of drivers with heartburn after he finished third. He has won five times at Infineon and he never even came close to contending. Gordon is still winless on the 2008 season.

6. Jeff Gordon is not the only championship driver without a win this year - Tony Stewart took 10th after a late race spin. Could the behind the scenes stuff be a distraction for Smoke?

5. Kasey Kahne starts on the pole but after leading the first four laps the Budweiser Dodge is never among the leaders again. Consequently, Kahne dropped two spots in the points standing.

4. David Reutimann’s day came to a sudden end when he wound up in the tire barrier in turn 10. Fortunately Reutimann came out okay, but his Toyota didn’t fare as well.

3. Elliott Sadler was headed for at least a top five finish, but the Stanley Tools Dodge developed a flat tire and he lost 14 spots on the last two laps to finish 19th.

2. Every driver needed a TUMS QuikPak after Kyle Busch looked terrible in practice and qualifying, but then blew away the field in the race. Busch hasn’t won five races by accident.

1. This week’s number one TUMS moment has to go to Marcos Ambrose. He looked poised to pull off the upset win, but a series of problems sidelined his Ford and he recorded a 42^nd-place finish. Other drivers could learn a lesson from his positive outlook in the face of big problems.

Stay tuned each week for the Top 10 TUMS Moments to see which drivers and teams are most in need of TUMS fast relief.

PUEBLO, Colo. (June 22, 2008 ) - The Professional Bull Riders, Inc. (PBR) elite Built Ford Tough Series presented by Wrangler (BFTS) tour thrilled the crowd at the American Airlines Center in Dallas, TX on June 21-22. 2004 PBR World Champion Mike Lee (Decatur, TX) emerged victorious and took the Dickies American Worker of the Year Invitational presented by Pike Electric event title. Lee added a second 2008 event title to his resume by scoring a total of 262.75 points on three bulls and deposited $28,100 in his bank account.

In round 1, Lee rode Hillstreet, owned by Boyd/Floyd Bull Co., for 85.5 points. He added another 87.5 points after he completed a ride on Handsome Jack (Hebert Bucking Bulls) and went into the Built Ford Tough Championship Round in 5th place on two bulls. At the Dallas draft which was held during intermission, the 2004 World Champ chose to ride Boyd/Floyd Bull Co.’s Hot Pistol. Lee was rewarded a re-ride bull and got on Mr. Zantrex, owned by D&H Cattle Co. He scored 89.75 points and was the only man to cover all three of his bulls over the weekend.

“I saw him [Mr. Zantrex] buck in last night’s Grudge Match and saw that he had lots of kick and, man, he really likes to buck,” Lee said about his final bull. He also added, “It’s really cool to win in Dallas because I live in Texas. The fans are behind me and that’s great.”

As the winner of the Dallas event, Lee found himself as the first participant in the next Zantrex-3 Insta-Shot Grudge Match in Tulsa, Okla. He was able to pick his opponent from a list of elite bull riders that included previous World Champions, riders in the Top 10 BFTS standings, and 2008 BFTS event champions. Lee chose close friend, Dustin Hall (Springfield, Mo.), who won the 2008 Cooper Tires Invitational in Chicago, Ill., for the next Grudge Match. “I couldn’t pick Wiley Petersen so I picked Dustin Hall who is also one of my best friends,” Lee said about his choice.

Taking second place overall in Orlando was Australian sensation Brendon Clark (Morpeth, AUS) who covered two bulls and finished with 180.25 points and took home $17,614. Clark also received the highest score of the event with a 92 point ride on Gnash, owned by Rafter 7R Bucking Bulls. He did not get to pick his bull as he was the 15th man after two rounds, but felt confident he had a bull he could score well on. “The other guys left me the best bull in the pen,” Clark said.

Third place went to two-time (2000 & 2003) PBR World Champion Chris Shivers (Jonesville, La.) who won $13,050 after he rode two of three bulls for 179.5 points. This was Shivers first event back after he broke his cheekbone and eye socket in Chicago, Ill., and was out for about eight weeks. Dallas round 1 winner, Mike White (De Kalb, TX) finished in fourth place overall with 179 points and $13,364 and Brazilian Renato Nunes (Buritama, SP, Brazil) scored 175.75 points and added $9,974 to his wallet.

Dallas also marked the comeback of two-time (2005 & 2007) and reigning PBR World Champion Justin McBride (Elk City, Okla.). Not only did McBride take on his first bull of 2008, but he also had his first draft experience. He rode both his 1st and 2nd round bulls for a total of 174.5 points, but bucked off his Championship Round bull, Billionaire, owned by Bailey Rodeo Company. McBride finished the weekend in 7th place overall.

The race for PBR’s million dollar world title takes the top 45 bull riders in the world to Tulsa, Okla., on July 18-20 for the Express Classic presented by Creek Nation Casino. The VERSUS network airs PBR events every Saturday and Sunday evening. Be sure to check www.pbrnow.com for upcoming cities, ticket information, and complete broadcast times.

INJURY REPORT:
Robson Palermo (Rio Branco, Acre, Brazil) received a concussion after being bucked off of his second round bull, Lucky Strike (Bailey Rodeo Company). He is probable for Tulsa.

Ednei Caminhas (P. Alves. San Paulo, Brazil) cracked a couple ribs during the second round after bucking off his bull, Hornet, owned by Boyd/Floyd Bull Co. He is probable for Tulsa

BEHIND THE CHUTES:

Enterprise Rent-A-Car’s “Ride with the Best” Bonus:

As the winner of round two at the Git-R-Done Invitational in Orlando, Fla., Renato Nunes (Buritama, SP, Brazil) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round one of the Dickies American Worker of the Year Invitational. Nunes rode his bull, Hellfire (#10 Bucking Bulls) and took home the $5,000 check.

As the round one winner of the Dickies American Worker of the Year Invitational presented by Pike Electric, Mike White (De Kalb, TX) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during the second round of competition in Dallas. By covering the bull, Scary Deal, owned by Diamond S Bucking Bulls, White earned a score of 86 points and took home the $5,000 bonus. As the winner of round two, two-time PBR World Champion Chris Shivers (Jonesville, La.) will be eligible for the bonus at the 23rd BFTS stop in Tulsa, Okla.

Ford Truck Moment of Truth Bonus:

Mike White (De Kalb, TX) was in the lead going into the Built Ford Tough Championship Round and ultimately did not win the Dickies American Winner of the Year Invitational presented by Pike Electric. As the $5,000 bonus was not claimed, it will increase to $10,000 at the Express Classic presented by Creek Nation Casino in Tulsa, Okla., on July 18-20. The bonus grows by $5,000 each week if it is not claimed. Once claimed, it returns to $5,000.

Ford Super Duty Challenge:

As the Dickies American Worker of the Year Invitational presented by Pike Electric event winner, Mike Lee (Decatur, TX) has qualified for a chance to compete at the PBR Built Ford Tough World Finals, against all other 2008 Built Ford Tough Series event winners, for $50,000 toward the purchase of a 2009 Ford Super Duty Truck. The Ford Super Duty Challenge contestant who finishes the highest in the event aggregate during the 2008 PBR Built Ford Tough World Finals will win the Ford Super Duty Challenge.

Salem NationaLease Bull of the Event:

Grey Dog (D&H Cattle Co./Junk Bull Co.) earned Bull of the Event honors with a score of 46.25 points in Dallas. This honor is acknowledged by an award of $1,250 going to the top bull of each event as determined by the PBR judges’ bull score.

Cabela’s World’s Foremost Ride:

Brendon Clark (Morpeth, AUS) recorded the highest marked ride of the event when he scored 92 points on Gnash (Rafter 7R Bucking Bulls) during the Built Ford Tough Championship Round of the Dickies American Worker of the Year Invitational presented by Pike Electric. Consequently, he earned a $1,000 bonus.

The rider who achieves the highest score at each BFTS regular season event, excluding the PBR World Finals receives a bonus of $1,000 for the accomplishment. The PBR athlete who achieves the highest marked qualifying ride during the entire 2008 BFTS regular season, excluding the PBR World Finals event will receive $25,000, while second and third place finishers will be awarded $10,000 and $5,000, respectively. The bull rider who achieves the highest marked ride through the course of the entire 2008 PBR BFTS World Finals will earn an additional $10,000.

Zantrex-3 Insta-Shot Grudge Match:

The Zantrex-3 Insta-Shot Grudge Match showcased traveling partners and close friends in its second outing. Orlando event winner, Sean Willingham (Summerville, Ga.), and L.J. Jenkins (Texico, NM), took on one bull each with the highest scored rider taking the $5,000 prize money. After Willingham chose the bull, Ali, owned by Joe Wimberly, Jenkins was given the bull, Mr. Zantrex (Page & Teague Bucking Bulls) who debuted as the official bull of Zantrex-3 Insta-Shot. Both riders bucked off their bulls that were hand-selected by Livestock Director, Cody Lambert; therefore, neither claimed the prize money. With both Willingham and Jenkins bucking off, the $10,000 will now roll over to the next Grudge Match in Tulsa, Okla., where $15,000 will be up for grabs.

As the winner of the Dickies American Worker of the Year Invitational presented by Pike Electric, Mike Lee (Decatur, TX) chose Dustin Hall (Springfield, Mo.) as his opponent for the Grudge Match in Tulsa, Okla., on Saturday, July 19.

Dickies American Worker of the Year Invitational presented by Pike Electric RESULTS
ROUND ONE: 1) Mike White (De Kalb, TX) 90.75 points on Wild Life (Boyd/Floyd Bull Company), $2,730; 2/4) Travis Briscoe (Edgewood, N.M.) 89 points on Rock Star (Diamond S Bucking Bulls), $1,300; 2/4) Colby Yates (Fort Worth, TX) 89 points on Can Rock (Rex Swearingin), $1,300; 2/4) Dustin Elliott (North Platte, NE) 89 points on Stiffler (Boyd/Floyd Bull Company), $1,300; 5) Sinovaldo Correia (Lobato, Brazil) 88.25 points on Red Man (Bailey Rodeo Company); 6) L.J. Jenkins (Texico, N.M.) 88 points on The Geetus (D&H Cattle Co.).

ROUND TWO: 1) Chris Shivers (Jonesville, La.) 90 points on Cadillac Man (Double R Bucking Bulls), $2,730; 2) Guilherme Marchi (Leme, SP, Brazil) 89 points on Derringer (Lufkin Ranch & Rodeo/K&K Cattle), $1,950; 3) Jared Farley (Kempsey, AUS) 88.75 points on King Pin (Martinez Bucking Bull, LLC), $1,170; 4/5) Renato Nunes (Buritama, SP, Brazil) 88.5 points on Little Bo (4C’s/Sills/Barker); 4/5) Justin McBride (Elk City, Okla.) 88.5 points on Jefe (Boyd/Floyd/Teague Bucking Bulls).

BUILT FORD TOUGH CHAMPIONSHIP ROUND: 1) Brendon Clark (Morpeth, AUS) 92 points on Gnash (Rafter 7R Bucking Bulls), $2,730; 2) Mike Lee (Decatur, TX) 89.75 points on Mr. Zantrex (D&H Cattle Co.), $1,950; 3) Chris Shivers (Jonesville, La.) 89.5 points on Zorro (Lufkin Ranch & Rodeo), $1,170.

OVERALL EVENT STANDINS: 1) Mike Lee (Decatur, TX) 262.75 points, $28,100; 2) Brendon Clark (Morpeth, AUS) 180.25 points, $17,614; 3) Chris Shivers (Jonesville, La.) 179.5 points, $13,050; 4) Mike White (De Kalb, TX) 179 points, $13,364; 5) Renato Nunes (Buritama, SP, Brazil) 175.75 points, $9,974.

BUILT FORD TOUGH WORLD STANDINGS: (The PBR World Champion is based on total Built Ford Tough Series points earned through the season)

1) Guilherme Marchi (Leme, SP, Brazil) 9390.25 points, $209,254; 2) Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) 6596.25 points, $109,376; 3) Kody Lostroh (Longmont, Colo.) 6552 points, $136,367; 4) J.B. Mauney (Mooresville, NC) 6157.25 points, $129,273; 5) L.J. Jenkins (Texico, N.M.) 5736 points, $128,922; 6) Mike Lee (Decatur, TX) 5306.25 points, $103,965; 7) Travis Briscoe (Edgewood, N.M.) 5232.5 points, $236,706; 8 ) Renato Nunes (Buritama, SP, Brazil) 4789.5 points, $83,084; 9) Chris Shivers (Jonesville, La.) 4744 points, $100,333; 10) Sean Willingham (Summerville, Ga.) 4462.25 points, $120,927.

LONG POND, Pa. (June 11, 2008 ) – The 14^th stop of the 2008 season at Pocono Raceway in Long Pond, Pa., had the stars of the Sprint Cup Series experiencing heartburn. From extreme heat to a conclusion that lacked suspense, a fair share of big-name drivers had several TUMS^â moments. Each weekend PRN lead anchor Doug Rice picks the Top 10 TUMS Moments from the weekend’s racing activities.

This week’s Top 10 TUMS honors go to:

10. Sam Hornish Jr. had an adventurous day at Pocono after being directly involved in at least three cautions; not the best way to earn TV time.

9. Elliott Sadler had one of his best runs of the season, running consistently in the top ten only to have a late race flat tire spoil his day at Pocono.

8. It was a real TUMS moment for all the drivers when they were trapped in their race cars on a sultry day for an eight minute red flag. The drivers were all completely spent after 500 miles at Pocono.

7. After qualifying well, Dario Franchitti is involved in multiple spins at The Tricky Triangle; the transition to stock cars has proved to be a tough one for the veteran open-wheel star.

6. Carl Edwards was in position to challenge for a win when a flat tire on lap 181 moved him down to a ninth-place finish.

5. Clint Bowyer and Juan Pablo Montoya made contact on the front stretch which took out both cars; Montoya’s car burned like a 4^th of July grill with too much lighter fluid.

4. Tony Stewart was going to finish in the top ten but got caught speeding on pit road and ends up in 35^th, dropping to the bubble position in points.

3. Kyle Busch wrecked his primary car in practice on Friday and the team was forced to roll out a back-up Toyota which forced him to start in the back of the field.

2. Point leader Kyle Busch turned into Jamie McMurry on the front stretch and crashed. Kyle would finish last and see his point lead shrink of a miniscule 21 points over Jeff Burton.

1. Pocono Raceway continued to give drivers and crew chiefs heartburn throughout the weekend as they searched to find the right setup to handle the three unique corners at the 2.5 mile superspeedway, including the past master of Pocono – Jeff Gordon.

Stay tuned each week for the Top 10 TUMS Moments to see which drivers and teams are most in need of TUMS fast relief.

ORLANDO, Fla. (June 7, 2008 ) - The Professional Bull Riders, Inc. (PBR) elite Built Ford Tough Series presented by Wrangler (BFTS) tour made its way to the “Sunshine State” and delighted the crowd at the Amway Arena in Orlando, Fla., on June 6-7 At this 21st stop, Sean Willingham (Summerville, Ga.) topped the world’s best bull riders and took the first ever Git-R-Done Invitational hosted by Tater Porter & presented by Cooper Tires event title, adding a whopping $53,880 to his pocketbook.

Willingham went into the Built Ford Tough Championship Round in first place and drew the bull El Gato owned by Boyd/Floyd Bull Company. At the end of the ride, the clock read 7.6 seconds and the ride was reviewed. After seeing the replay, the judges decided he had made a qualified ride and Willingham received 84.25 points for his efforts.

“All I had to do was ride my bull in the short round (to get the event win), and with the clock reading 7.6 seconds, I had no other choice but to push the challenge button,” the 27-year-old Georgia bull rider said. “With the difference in money being $500 for pushing the button and about $25,000 for the event win, I had to do it.”

During round one, Willingham took on Fraggle Rock of Roy Carter Bucking Bulls and won the round with an 89.5 point ride. He rode Robinson/Tedesco’s bull, Mule Train, for 86 points and split 6th and 7th in round two. Those scores combined with the 84.25 in the Championship Round gave him enough points to claim the event title. Along with the $27,880 he won during all three rounds, Willingham also pocketed $26,000 in bonus money.

“The last time I won an event was Nampa in 2007 and I can’t even explain how I feel right now. I’ve been down here wakeboarding for the last week and I only get to do that about once a year so I like to come down early and hang out. I came into the event really relaxed and it clearly paid off,” Willingham said excitedly.

As the winner of the Orlando event, Willingham found himself as the first participant in the next Zantrex-3 Insta-Shot Grudge Match in Dallas, TX. He was able to pick his opponent from a list of elite bull riders that included previous World Champions, riders in the Top 10 BFTS standings, and 2008 BFTS event champions. Willingham chose good friend and occasional traveling partner, L.J. Jenkins (Texico, NM) for the next Grudge Match. “I was gonna pick Justin (McBride), but then found out that he had to accept the challenge in person. I ended up picking L.J. who rides great so it should be a good show in Dallas.”

Taking second place overall in Orlando was fan favorite Cord McCoy (Tupelo, Okla.) who finished the event with 253.25 points and took home $14,313. Third place at the Git-R-Done Invitational went to the ever-consistent Kody Lostroh (Longmont, Colo.) with 177.75 points and $11,685. Lostroh jumped back up to second in the world standings with the points he earned in Orlando. Rounding out the five were young guns J.B. Mauney (Mooresville, NC) and L.J. Jenkins (Texico, NM) who split fourth/fifth place with 176.75 points each. Mauney took home a check worth $8,943 and Jenkins will deposit $7,280 into his bank account.

The race for PBR’s million dollar world title takes the top 45 bull riders in the world to Dallas, TX on June 21-22 for the Dickies American Worker of the Year Invitational presented by Pike Electric. The VERSUS network airs PBR events every Saturday and Sunday evening.

INJURY REPORT:
McKennon Wimberly (Cool, TX) aggravated a groin injury during his ride. He is questionable for Dallas.

Ben Jones (Marlin, TX) aggravated some left sided rib fractures sustained in Australia when he was struck by his Championship Round bull, Booger Butt. He is probable for Dallas.

Brian Canter (Randleman, NC) bruised his right knee when he was kicked as he was thrown off by his Championship Round bull, Great White. He is probably for Dallas.

Vince Northrup (Davidson, SK) sustained a concussion and lacerated forehead when he was struck by the horn of his bull, Chicken on a Chain, as he was being thrown off during the Championship Round. He is probable for Dallas.

Tony Mendes (Pueblo, Colo.) injured his right ankle when his second round bull, Black Monday, hit him while he was climbing the fence after his ride. He declined a reride bull and is questionable for Dallas.

Paulo Crimber (Olimpia, SP, Brazil) broke his right collarbone (riding hand) and a couple of ribs on his right side when he was thrown to the ground and then his bull fell on him. He is undergoing x-rays on Monday and he will be out 2-6 months.

Ross Coleman (Molalla, Ore.) injured his neck when he landed on his head when thrown from his bull during the first round in Orlando. He is not competing on Saturday and is undergoing x-rays at home on Monday.

Robson Palermo (Rio Branco, Acre, Brazil) aggravated a sprained left shoulder (riding hand) on Friday that was originally sustained in San Antonio when he landed on his elbow with his shoulder extended. He is scheduled to undergo an MRI of the shoulder on Monday.

BEHIND THE CHUTES:

Enterprise Rent-A-Car’s “Ride with the Best” Bonus:
As the winner of round one at the Ford Best in Texas Shootout in San Antonio, TX, J.B. Mauney (Mooresville, NC) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round one of the Git-R-Done Invitational hosted by Tater Porter & presented by Cooper Tires in Orlando. Mauney bucked off his bull, All There; therefore, bull owners, Murphy Ranch & Rodeo took home the $5,000 check. As the winner of round one, Sean Willingham (Summerville, Ga) will be eligible to compete for the $5,000 bonus during the second round of competition in Orlando.

As the round one winner of the Git-R-Done Invitational hosted by Tater Porter & presented by Cooper Tires, Sean Willingham (Summerville, Ga.) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during the second round of competition in Orlando. By covering the bull, Mule Train, owned by Robinson/Tedesco, Willingham earned a score of 86 points and took home the $5,000 bonus. As the winner of round two, Renato Nunes (Buritama, SP, Brazil) will be eligible for the bonus at the 22nd BFTS stop in Dallas, TX.

Ford Truck Moment of Truth Bonus:
Sean Willingham (Summerville, Ga.) was in the lead going into the Built Ford Tough Championship Round and ultimately won the Git-R-Done Invitational hosted by Tater Porter & presented by Cooper Tires; therefore, he captured the $20,000 Ford Truck Moment of Truth bonus. The bonus will return to $5,000 at the Dickies American Worker of the Year Invitational presented by Pike Electric in Dallas, TX on June 21-22. The bonus grows by $5,000 each week if it is not claimed. Once claimed, it returns to $5,000.

Ford Super Duty Challenge:
As the Git-R-Done Invitational hosted by Tater Porter & presented by Cooper Tires event winner, Sean Willingham (Summerville, Ga.) has qualified for a chance to compete at the PBR Built Ford Tough World Finals, against all other 2008 Built Ford Tough Series event winners, for $50,000 toward the purchase of a 2009 Ford Super Duty Truck. The Ford Super Duty Challenge contestant who finishes the highest in the event aggregate during the 2008 PBR Built Ford Tough World Finals will win the Ford Super Duty Challenge.

Salem NationaLease Bull of the Event:
2007 PBR Bucking Bull of the Year Chicken on a Chain owned by Robinson/Tedesco/Larry the Cable Guy, earned Bull of the Event honors with a score of 46.25 points in Orlando. This honor is acknowledged by an award of $1,250 going to the top bull of each event as determined by the PBR judges’ bull score.

Cabela’s World’s Foremost Ride:
J.B. Mauney (Mooresville, NC) recorded the highest marked ride of the event when he scored 90.75 points on Wild Life (Boyd/Floyd Bull Company) during the Built Ford Tough Championship Round of the Git-R-Done Invitational hosted by Tater Porter & presented by Cooper Tires. Consequently, he earned a $1,000 bonus.

The rider who achieves the highest score at each BFTS regular season event, excluding the PBR World Finals receives a bonus of $1,000 for the accomplishment. The PBR athlete who achieves the highest marked qualifying ride during the entire 2008 BFTS regular season, excluding the PBR World Finals event will receive $25,000, while second and third place finishers will be awarded $10,000 and $5,000, respectively. The bull rider who achieves the highest marked ride through the course of the entire 2008 PBR BFTS World Finals will earn an additional $10,000.

Zantrex-3 Insta-Shot Grudge Match:
The Zantrex-3 Insta-Shot Grudge Match showcased two Brazilian riders in its debut competition. Valdiron de Oliveira (Aparecida de Goiania, GO) and three-time World Champion and PBR legend, Adriano Moraes (Cachoeira Paulista, SP, Brazil), took on one bull each with the highest scored rider taking the $5,000 prize money. Both riders bucked off the bulls that were hand-selected by Livestock Director, Cody Lambert—Oliveira on Hollywood II (Herrington Cattle Co.) and Moraes on Far West (Martinez Bucking Bulls, LLC); therefore, neither claimed the prize money.

As the winner of the Git-R-Done Invitational hosted by Tater Porter & presented by Cooper Tires, Sean Willingham (Summerville, Ga.) chose 2008 Albuquerque event winner and current no. 5 bull rider in the world, L.J. Jenkins (Texico, NM) as his opponent for the Grudge Match in Dallas, TX on Saturday, June 21.

Git-R-Done Invitational hosted by Tater Porter & presented by Tater Porter RESULTS
ROUND ONE: 1) Sean Willingham (Summerville, Ga.) 89.5 points on Fraggle Rock (Roy Carter Bucking Bulls), $2,730; 2) Kody Lostroh (Longmont, Colo.) 88.25 points on Hookin’ Bull (Murphy Ranch & Rodeo), $1,950; 3) Ednei Caminhas (P. Alves, SP, Brazil) 87.75 points on Too Sharp (Mosley/Radke Bucking Bulls), $1,170; 4) Brian Canter (Randleman, NC) 87.5 points on Vampire (Martinez Bucking Bulls, LLC).

ROUND TWO: 1) Renato Nunes (Buritama, SP, Brazil) 87.75 points on Jack Rabbit (Herrington Cattle Co.), $2,730; 2) Brendon Clark (Morpeth, AUS) 87.25 points on Bravo (George Walschon/Gene Baker/Homestead Genetics), $1,950; 3) Vince Northrup (Davidson, SK) 86.75 points on Strip Me (Roy Carter Bucking Bulls), $1,170; 4) Valdiron de Oliveira (Aparecida de Goiania, GO) 86.5 points on Black Mamba (Martinez Bucking Bulls, LLC).

BUILT FORD TOUGH CHAMPIONSHIP ROUND: 1) J.B. Mauney (Mooresville, NC) 90.75 points on Wild Life (Boyd/Floyd Bull Company), $2,730; 2) L.J. Jenkins (Texico, NM) 89.75 points on Far West (Martinez Bucking Bulls, LLC), $1,950; 3) Kody Lostroh (Longmont, Colo.) 89.5 points on Encore (Jeff Robinson/Anchor Bull Company), $1,170; 4) Valdiron de Oliveira (Aparecida de Goiania, GO) 89.25 points on Gappy Joe (Robinson/Larry the Cable Guy).

OVERALL EVENT STANDINGS: 1) Sean Willingham (Summerville, Ga.) 259.75 points, $53,880; 2) Cord McCoy (Tupelo, Okla.) 253.35 points, $14,313; 3) Kody Lostroh (Longmont, Colo.) 177.75 points, $11,685; 4/5) J.B. Mauney (Mooresville, NC) 176.75 points, $8,943; 4/5) L.J. Jenkins (Texico, NM) 176.75 points, $7,280.

BUILT FORD TOUGH WORLD STANDINGS: (The PBR World Champion is based on total Built Ford Tough Series points earned through the season)

1) Guilherme Marchi (Leme, SP, Brazil) 9203.75 points, $206,197; 2) Kody Lostroh (Longmont, Colo.) 6470 points, $136,367; 3) Valdiron de Oliveira (Aparecida de Goiania, GO) 6373.5 points, $107,776; 4) J.B. Mauney (Mooresville, NC) 6070.75 points, $125,452; 5) L.J. Jenkins (Texico, NM) 5598 points, $128,610; 6) Travis Briscoe (Edgewood, NM) 5056 points, $234,298; 7) Mike Lee (Decatur, TX) 4643.5 points, $75,090; 8 ) Renato Nunes (Buritama, SP, Brazil) 4363.75 points, $68,790; 9) Ross Coleman (Molalla, Ore.) 4362 points, $46,539; 10) Sean Willingham (Summerville, Ga.) 4334.5 points, $120,693.

DOVER, Del. (June 3, 2008 ) – The 13^th stop of the 2008 season at Dover International Speedway in Dover, Del., had the stars of the Sprint Cup Series experiencing heartburn. From an early multi-car wreck to a race ending that lacked suspense, a fair share of big-name drivers had several TUMS^â moments. Each weekend PRN lead anchor Doug Rice picks the Top 10 TUMS Moments from the weekend’s racing activities.

This week’s Top 10 TUMS honors go to:

10. Miles the Monster must have been taking a nap as there were only five cautions during the entire race. It was not your typical Dover wreck-fest.

9. Brian Vickers was on the receiving end of two NASCAR speeding penalties which cost him a sure shot at a top-10 finish.

8. The driver of the track’s jet dryer could have used some TUMS QuikPak after the jet dryer blew a huge hole in the asphalt on the track apron.

7. Kasey Kahne’s bid to continue his two race winning streak was snapped as he settled for a disappointing 31^st-place finish.

6. Only six of 43 drivers somehow managed to finish on the lead lap - so much for parity.

5. Jeff Burton finishes eighth to remain second in points, but still loses ground to the point’s leader Kyle Busch.

4. Reed Sorenson’s frustrating season continued as he drove to a 26^th-place finish. This season Sorenson has an average finish of 27^th.

3. Elliott Sadler had his contract extended at Gillette Evernham early in the weekend before getting involved in a race-ending crash just barely after the green flag fell.

2. Tony Stewart and Dale Earnhardt Jr. get caught up in the “big one” and both ended up spending way too much time in the garage.

1. Denny Hamlin took a big hit by finishing dead last and completing just 18 laps.

Stay tuned each week for the Top 10 TUMS Moments to see which drivers and teams are most in need of TUMS fast relief.

CHARLOTTE, N.C., (May 27, 2008 ) – The 12th stop of the 2008 season at Lowe’s Motor Speedway in Charlotte, N.C., had the stars of the Sprint Cup Series experiencing heartburn. From engine and tire troubles to several brushes with the wall, a fair share of big-name drivers had several TUMS^â moments. Each weekend PRN lead anchor Doug Rice picks the Top 10 TUMS Moments from the weekend’s racing activities.

This week’s Top 10 TUMS honors go to:

10. Haas CNC Racing had both of their primary cars confiscated by NASCAR for unapproved modifications - not exactly the way to start the longest race of the year.

9. Even though he was driving the company car in the Coca-Cola 600, Kyle Petty continued to struggle.

8. Brian Vickers looked like the car to beat in the early going, but a wheel came off putting the Red Bull Toyota in the wall.

7. It was a sad day for longtime Lowe’s Motor Speedway President and promoter H.A. “Humpy” Wheeler as he retired following the race.

6. Chip Ganassi’s car won the Indy 500, but his three Sprint Cup cars all struggled in the 600.

5. Jimmie Johnson came up 50 laps short in his bid to win a fourth Coca-Cola 600 as the Lowe’s Chevy had a motor go south.

4. Kyle Busch overcame a dead battery and charged back to a third place finish. Without the electrical problems, Busch may have had his fourth win of the season.

3. Denny Hamlin, Dave Blaney, Reed Sorenson and Martin Truex Jr. all suffered damage when Tony Stewart bottled up the field with a super slow restart on lap 308.

2. Jr. Nation was poised for a major league party as he was pulling away from the field but a right rear tire denied him victory, again. Instead of champagne, it’s TUMS once again for the No. 88 crew.

1. With two laps to go, the checkered flag was insight for Tony Stewart, but a flat tire forced him to pit and he finished 18th. Kasey Kahne inherited the lead and the win.

Stay tuned each week for the Top 10 TUMS Moments to see which drivers and teams are most in need of TUMS fast relief.

Safety Issues Need to Be Addressed Within Eventing

Editorial: May 21, 2008 by: Linda Shier/SIT

Photo by Linda Shier: Laine Ashker and Frodo Baggins Immediately after the fall

Excitement was in the air when we rolled in to Kentucky Horse Park to cover the 2008 Rolex Kentucky Three-Day Event. As you well know, this is the only four star event in the U.S. and as such is of great importance to the competitors since this is the event that will determine the makeup of the Olympic team for this Summer. Since this great event is the pinnacle for our U.S. competitors (even though there is great international participation) everyone expects to see nothing but the best of the best.

On that Thursday April 24^th we began to photograph and witness the start of the dressage competition. But as always, the excitement began on Saturday with the start of the Cross-Country competition. The morning passed by with some great rides and no major mishaps. After lunch at the media tent, we went back out to continue our coverage. At approximately 1:30 that afternoon while standing next to jump #5, (the floral basket) the reality of how dangerous this portion of the competition could be sat in on this observer. As I was watching Laine Ashker approach on the twelve year old thoroughbred Frodo Baggins a sense of something gone wrong began to overcome my psyche. Everything began occurring in slow motion as it happened. Frodo Baggins began a refusal upon approach and all of a sudden the collision between horse, rider, and the floral basket occurred. The thoroughbred hit one of the upright supports and did a somersault through the jump throwing Laine against the upright as well and both came tumbling down on the ground. The sound of the crash is one I will never forget. There was a hush over the crowd and you could have heard a pin drop. Then after what seemed to be the longest time the officials, vets, and crowd began stirring and shouting in response to this tragedy.

Photo by Linda Shier: Frodo Baggins attempting to stand after the accident

Laine was on the ground not moving at all. Poor Frodo was struggling to get up and it was apparent that this brave horse was in pain as well as disoriented. My heart was beating in panic as I witnessed another beautiful animal in pain and a poor unfortunate rider obviously injured seriously. Frodo managed to get upright despite those next to the horse attempting to keep him calm and on the ground. Frodo managed to get up, but struggled for about five seconds and then went back down on the ground. I was in tears with the trauma I was witnessing for both animal and rider. Contrary to all reports, this witness did not see the rider move at all and then the tarps went up around the crippled horse. Since I have witnessed far too many times the tarps or curtains go up, it was apparent what was going to happen next. All of us involved with the Equine scene know that when the curtains go up, the animal is put down in spite of what anyone may say.

Photo by Linda Shier: The Vets and Emergency Personell attending to Frodo Baggins after collapsing

After 1 ½ hours of delay as many riders endured the wait, the “spin-doctors” began parceling out inadequate information stating that Laine Ashker was moving and communicating with paramedics and that Frodo Baggins had been taken across the road to Hagyard Equine Medical Institute where supposedly they were working to examine the injured horse. The truth of the matter was that Laine Ashker had been taken to University of Kentucky Medical Center and was immediately put on a respirator in intensive care with serious injuries. As for poor Frodo, we were not told of anything other than the vets were working on the horse. All of the facts concerning the injuries of both horse and rider did not come out until that Monday well after the event concluded. This was done apparently to quell the witnesses’ reports of what they had seen and knew to be true. Another horse was injured and put down, as well as a rider seriously injured and in intensive care.

Photo by Linda Shier: Finally the Curtain goes up so the crowd could not see the trauma

In a separate incident, Sarah Hansel’s horse The Quiet Man sustained a serious shoulder injury as a result of a fall. The Quiet Man was euthanized Sunday morning as a result of the fall. Sarah sustained minor injuries and didn’t require hospitalization. The absence of this lovely horse is a tremendous loss to the entire sport of eventing as well. Two horses in one event are tragically euthanized.

Unfortunately, this is not an uncommon occurrence and also not the only time that Laine Ashker had been involved in an injurious situation for her ride. Within the last year Laine Ashker lost not only this horse, but also her horse Eight Saint James Place staggered and then fell over and died almost instantly while being vetted after completing XC at Jersey Fresh last year under very hot and humid conditions.

To add to the support for a safer cross-country environment, Jerome and Rebecca Broussard’s gelding, La Samurai (Sparky), who sustained an injury to his near fore suspensory ligament while riden by Amy Tryon on the cross-country course at the 2007 Rolex, Kentucky Three Day Event was euthanized on May 4, 2007.

These are just four examples of injuries that resulted in the untimely deaths of gracious and noble animals in cross-country eventing. After witnessing such tragedies, one must ask if there is something that can be done to prevent such occurrences. Ask yourself, if NASCAR can implement safety features in the cars and create soft-walls at the tracks then why can’t USEF and FEI Eventing become safer?

When I showed in 3-day events some 20 years ago they had a rule that in practice all riders must wear helmets. However, for the shows they ruled no helmets should be worn with safe chin straps. I can remember a fall I took where my helmet went flying and I saw the horse’s hoof over my head. I was lucky and only sustained a broken clavicle. Since that time they enforced the helmet with chin straps for shows as well as practice. But since that time the FEI and USEF took the stance that safer is better. Well in this writer’s opinion, the FEI and USEF need to take the lead and set up better standards for the implementation of safer jumps for the horse and rider alike. It’s time that the needless injuries followed by euthanasia ceases since we all take great pride in this noble sport. It’s time that our sport takes the higher road and begins to make self-improvement where needed.

We can all show our support for changes in Eventing, especially the cross-country events by sending our comments either via letter, phone, or email to both the USEF and the FEI. We need to make changes much like other sports so that we can be more humane in the handling and treatment of such noble animals.

Please show your support for making safer changes within Eventing by sending your communications directly to:

United States Equestrian Federation, Inc.

4047 Iron Works Parkway

Lexington, KY 40511

Phone: (859) 258-2472

Fax: (859) 231-6662

David O’ConnorPresident doconnor@usef.org

Or to the FEI:

H.R.H. Princess Haya BINT AL HUSSEIN 2006 - 2010

President

Fédération Equestre Internationale

Avenue Mon-Repos 24

1005 LAUSANNE, SWITZERLAND

Tel.: office (971 4) 329 2333

Fax: office (971 4) 329 2555

Oliveira rides his way to another win in the 2008 season.

SAN ANTONIO, Texas (May 17, 2008 ) - The Ford Best in Texas Shootout thrilled bull riding fans on Saturday night as the 20th event of the Professional Bull Riders (PBR) elite Built Ford Tough Series presented by Wrangler (BFTS) stopped in San Antonio, TX, for one night only! The world’s top 45 bull riders took over the Alamodome as they competed head to head with the PBR’s toughest bulls at the first of two BFTS stops in the Lone Star State. In the end, Brazil’s Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) scored 176 points and claimed his second event win of 2008 and second career win ever.

“I’m so happy to get this win. I didn’t really know the bull that I chose in the short round, but I was told that he would go into my hand,” Oliveira said. He then added jokingly, “Guilherme, watch out—I’m coming for you now!”

During the long round, Oliveira rode Mastermind (Martinez Bucking Bulls) for 86.5 points, becoming only one of twelve riders to cover their round one bull. At the draft which took place during intermission, he chose to ride Boyd / Floyd Bull Company’s prize bull, Lightning McQueen, and covered him for 89.5 points. Not only did he take the title of the Ford Best in Texas Shootout, but he also won the Built Ford Tough Championship Round. Taking second place at the event was fellow Brazilian and world no. 1 Guilherme Marchi (Leme, SP, Brazil) who finished the night with 174.75 points and rounding out the top three was Georgia bull rider Sean Willingham (Summerville, Ga.) who scored 171.75 points and earned his highest finish so far in 2008.

In round one, young gun J.B. Mauney (Mooresvlle, NC) thrilled the crowd with a 90 point ride on Wild Life (Boyd / Floyd Bull Company). He took first place in the round and received the coveted first choice in the short round draft. Right behind him were Travis Briscoe (Edgewood, NM) who scored 89.25 points on Grey Dog (D&H Cattle Co. / Junk Bull Co.), earning a second place check, and 2002 PBR World Champion Ednei Caminhas (P. Alves, SP, Brazil) who took on Full Throttle (Murphy Ranch and Rodeo) for 89 points and a third place finish.

The PBR Bull Team Challenge was once again a thrilling race in San Antonio. Twenty-two teams have been formed, each providing $50,000 for the opportunity to win their share of the $1.1 million total competition purse through the 2008 season. The team, Boyd – Floyd Bull Co.com, took first place and the $20,000 purse with 224.5 points, narrowly beating out D&H / Enlow / Gilbert who ended the event with 223.5 points and a second place check worth $10,000.

For more information and the official rules on the PBR’s new Bull Team Challenge, please visit http://www.pbrnow.com/competition/BullTeams.

The intense race for PBR’s million dollar world title takes the world’s top 45 bull riders to Orlando, Fla., on June 6-7 for stop #21, the Git-R-Done Invitational hosted by Tater Porter & presented by Cooper Tires. The VERSUS network airs PBR events every Saturday and Sunday evening. Be sure to check www.pbrnow.com for upcoming cities, ticket information, and complete broadcast times.

INJURY REPORT:

Ednei Caminhas (P. Alves, SP, Brazi) was transported to the hospital to run tests on his liver which he may have injured during the Built Ford Tough Championship round.

Rocky McDonald (Juarez, Mexico) bruised his abdominal muscles while getting off his bull in round one.

BEHIND THE CHUTES:

Enterprise Rent-A-Car’s “Ride with the Best” Bonus:

As the winner of round two at the Des Moines Classic, L.J. Jenkins (Texico, NM) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round one of the Ford Best in Texas Shootout in San Antonio. Jenkins ride on Vampire, owned by Martinez Bucking Bull, LLC, was unsuccessful; therefore, his owners collected the bonus. As the winner of round one, J.B. Mauney (Mooresville, NC) will be eligible for the bonus during the first round of the Git-R-Done Invitational hosted by Tater Porter.

Ford Truck Moment of Truth Bonus:

J.B. Mauney (Mooresville, NC) was in the lead going into the Built Ford Tough Championship Round and ultimately did not win the Ford Best in Texas Shootout event title. Consequently, he did not claim the $15,000 bonus Ford Truck Moment of Truth Bonus. The bonus will grow to $20,000 at the next stop, the Git-R-Done Invitational hosted by Tater Porter & presented by Cooper Tires on June 6-7. The bonus grows by $5,000 each week if it is not claimed. Once claimed, it returns to $5,000.

Ford Super Duty Challenge:

As the Ford Best in Texas Shootout event winner, Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) has qualified for a chance to compete at the PBR Built Ford Tough World Finals, against all other 2008 Built Ford Tough Series event winners, for $50,000 toward the purchase of a 2009 Ford Super Duty Truck. The Ford Super Duty Challenge contestant who finishes the highest in the event aggregate during the 2008 PBR Built Ford Tough World Finals will win the Ford Super Duty Challenge.

Salem NationaLease Bull of the Event:

Hot Pistol (Boyd/Floyd Bull Company) earned Bull of the Event honors with a score of 46 points in San Antonio. This honor is acknowledged by an award of $1,250 going to the top bull of each event as determined by the PBR judges’ bull score.

Cabela’s World’s Foremost Ride:

J.B. Mauney (Mooresville, NC) recorded the highest marked ride of the event when he scored 90 points on Wild Life, owned by Boyd / Floyd Bull Company, during the first round of the Ford Best in Texas Shootout. Consequently, he earned a $1,000 bonus.

The rider who achieves the highest score at each BFTS regular season event, excluding the PBR World Finals receives a bonus of $1,000 for the accomplishment. The PBR athlete who achieves the highest marked qualifying ride during the entire 2008 BFTS regular season, excluding the PBR World Finals event will receive $25,000, while second and third place finishers will be awarded $10,000 and $5,000, respectively. The bull rider who achieves the highest marked ride through the course of the entire 2008 PBR BFTS World Finals will earn an additional $10,000.

FORD BEST IN TEXAS SHOOTOUT RESULTS:

ROUND ONE: 1) J.B. Mauney (Mooresville, NC) 90 points on Wild Life (Boyd / Floyd Bull Company, $2,730; 2) Travis Briscoe (Edgewood, NM) 89.25 points on Grey Dog (D&H Cattle Co. / Junk Bull Co.), $1,950; 3) Ednei Caminhas (P. Alves, SP, Brazil) 89 points on Full Throttle (Murphy Ranch and Rodeo), $1,170; 4) Ned Cross (Midland, Ore.) 88.75 points on Cool Whip (Duncan & Evans Bucking Bulls), $780.

BUILT FORD TOUGH CHAMPIONSHIP ROUND: 1) Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) 89.5 points on Lightning McQueen (Boyd / Floyd Bull Company), $2,730; 2) Jared Farley (Kempsey, AUS) 89 points on Black Gold (Silverado Rodeo Company), $1,950; 3) Sean Willingham (Summerville, Ga.) 87.5 points on Bonafide (D&H Cattle Co. / Junk Bull Co.), $1,170; 4) Guilherme Marchi (Leme, SP, Brazil) 87.25 points on Buckeye (Silverado Rodeo Company), $780.

OVERALL EVENT STANDINGS: 1) Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) 176 points, $28,522.50; 2) Guilherme Marchi (Leme, SP, Brazil) 174.75 points, $14,384.50; 3) Sean Willingham (Summerville, Ga.) 171.75 points, $9,622.50; 4) J.B. Mauney (Mooresville, NC) 90 points, $9,130; 5) Travis Briscoe (Edgewood, NM) 89.25 points, $6,300.

BUILT FORD TOUGH WORLD STANDINGS: (The PBR World Champion is based on total Built Ford Tough Series points earned through the season)

1) Guilherme Marchi (Leme, SP, Brazil) 9203.75 points, $195,997; 2) Kody Lostroh (Longmont, Colo.) 5882.25 points, $113,024; 3) Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) 5793.75 points, $80,086; 4) J.B. Mauney (Mooresville, NC) 5614 points, $136,609; 5) L.J. Jenkins (Texico, NM) 5081.25 points, $121,006; 6) Travis Briscoe (Edgewood, NM) 5031.25 points, $242,767; 7) Mike Lee (Decatur, TX) 4619.5 points, $71,512; 8 ) Ross Coleman (Molalla, Ore.) 4362 points, $46,539; 9) Robson Palermo (Rio Branco, Acre, Brazil) 4237 points, $176,291; 10) Renato Nunes (Buritama, SP, Brazil) 4176 points, $61,109.

PUEBLO, Colo. (May 5, 2008 ) - The Professional Bull Riders, Inc. (PBR) is excited to unveil its newest investors–two of the sporting world’s most renowned athletes. National Football League (NFL) Hall of Famer John Elway and National Hockey League (NHL) Hall of Famer Wayne Gretzky are two of the PBR’s newest shareholders through Spire Capital Partners, L.P., the PBR’s partner and private equity firm.

Randy Bernard, PBR CEO, shared his excitement, “The PBR is extremely proud to have these two incredible athletes associated with our organization. This is another way the PBR can become more visible in the world of mainstream sports.”

Former Denver Bronco, John Elway, is still revered as being one of the best NFL quarterbacks of all time. He holds many records, one of these being 148 games won as a starting quarterback, as well as holding the record of being a 5-time Super Bowl starting quarterback.

“To be associated with a group of people like the Professional Bull Riders, and my good friend Wayne Gretzky, is a win-win situation for me,” said Elway. “I really look forward to being involved with this great group and sharing in our successes together.”

Gretzky, widely considered the greatest player in the history of the National Hockey League, still remains the most statistically dominant player in the history of North American team sports. He captured 61 NHL scoring records during his 20-year career, and continues to hold or share these records. “The Great One” also won four Stanley Cups, as well as many international competitions. Following his final NHL game on April 18, 1999, Gretzky became the first and only player in NHL history to have his jersey number retired by all member clubs.

“Coming on board with the Professional Bull Riders is an exciting and unique opportunity,” said Gretzky. “Their success as an entertainment vehicle has been well documented, and to be a part of such a well-respected and up-an-coming venture is thrilling.”

Spire Capital Partners completed its partnership with PBR in April 2007. Spire Capital Partners, L.P., is now the majority investor of PBR, the leading, global professional bull riding organization.