Built Ford Tough Series Presented by Wrangler Built Ford Tough Series
Event Highlights

The New Orleans Classic
March 3-4, 2007 at the New Orleans Arena

Event Notes

Non-stop action from the elite Built Ford Tough Series (BFTS) presented by Wrangler continues this weekend with an exciting two-day stop in New Orleans, La. on March 3-4.  The tenth stop on the elite Built Ford Tough Series presented by Wrangler (BFTS) gets underway on March 3 at 7:30 p.m. and on March 4 at 2:00 p.m. all from the New Orleans Arena. This two-day event will feature the 45 top ranked bull riders in the world battling the rankest bucking bulls on the planet for coveted BFTS points as well as the hefty payday that will accompany the New Orleans Classic event title.

TV Times (all times are Eastern) for the New Orleans Classic:
Saturday, March 3rd 2007 on VERSUS at 9:00 p.m.
2007 Built Ford Tough Series Presented by Wrangler Original 2 Hours
Sunday, March 4 2007 on VERSUS at 8:00 p.m.
2007 Built Ford Tough Series Presented by Wrangler Original 2 Hours

Please visit www.pbrnow.com/media/tv/ for the complete broadcast schedule and consult your local listings to verify broadcast times.

Kids ticket prices start at $10 while adult tickets range in price from $21 to $106 and guarantee you more than two hours of bull riding action including rock & roll music, pyrotechnics and an up close and personal view of the fastest growing sport in the U.S. Tickets are available at all Ticketmaster outlets by calling (504) 522-5555 or by logging on to http://www.ticketmaster.com.

2005 PBR World Champion Justin McBride (Elk City, Okla.) still maintains the number one spot in the BFTS World Standings, after already accumulating two tour stop victories in Sacramento, Calif. and Tampa, Fla. McBride has 3,503 series points, allowing him a slight 244 point advantage over North Carolina young gun, J.B. Mauney (Mooresville, N.C.) who also has two event titles to his credit, in New York City and Worcester, Mass.

BFTS Stop #9 Enterprise Rent-A-Car Classic OVERALL EVENT STANDINGS: 1) Matt Bohon (Cole Camp, Mo.), 343.75 points, $30,453; 2) Robson Palermo (Rio Brance, Acre, Brazil), 264.25 points, $20,020; 3) Brendon Clark (Morpeth, Aus.), 256.50 points, $15,624; 4) Sean Willingham (Summerville, Georgia), 252 points, $8,130.

Riders Returning from Injury:

Chad Denton (Berry Creek, Calif.) is returning to competition after having undergone surgery to fix a broken right kneecap sustained at a Challenger event in Pueblo, Colo.

The following event alternates for the New Orleans Classic are competing due to injuries sustained by the top 45 PBR bull riders on the BFTS tour:

1.) Cory Melton (Keithville, La.) 6’0” – 175 lbs., DOB 3/14/82, Career earnings – $498,558

2.) Rob Bell (Houston, BC, Can.) 5’8” – 155 lbs., DOB: 8/25/78, Career earnings – $266,484

3.) Clayton Williams (Carthage, Texas) 6’0” – 160 lbs., DOB: 10/18/85, Career earnings — $236,208

4.) Cole Taylor (Sayre, Okla.) 5’10” 150 lbs., DOB: 3/4/86, Career earnings – $78,062

5.) McKennon Wimberley (Cool, Texas) 5’9” 150 lbs., DOB: 6/616/88, Career earnings –$65,053

6.) Scott Schiffner (Strathmore, AB, Can.) 5’8” 155lbs., DOB 4/1/80, Career earnings — $99,607

7.)  Nick Landreneau (Sulphur, La.) 5’6” 150 lbs., DOB 12/6/84, Career earnings — $79,433

On February 26, Leandro Mattos (Brottas, SP, Brazil) chose to retire from professional bull riding.  Mattos earned $69,333.49 in his PBR career and was ranked 35th in the BFTS World Standings going into the New Orleans Classic.

Event Promotions

March 3, 2007

What: Night Club PBR!
When: 10:00 PM to 1:30 AM
Where: Marriott New Orleans
555 Canal St.
New Orleans, LA 70130NIGHT CLUB PBR – Official After-Party presented by US Smokeless Tobacco, with activities from Las Vegas, Jack Daniel’s, Wrangler and Bud Light

DJ will be spinning top dance hits!

Don’t miss any of the action including:

** Las Vegas poker tables
** Jack Daniel’s dart games
** Wrangler video replays
** Bud Light bar
** PBR trivia games for prizes and much much more

Come meet some of the PBR Riders!

Admission is free! Must be 18 years or older.

PBR reminds you to please drink responsibly!

Top 5 Rider Notes

  • #1 Justin McBride (Elk City, Okla.) – McBride has been a consistent threat on the BFTS tour since he burst on to the PBR radar in 1999.  Last year (2006) he won three regular season events and earned more than $232,000 on his way to finishing the season ranked sixth in the PBR World standings. He is on pace to make 2007 his strongest season to date with two event wins, 3,503 series points, and an impressive 62.96% riding percentage.
  • #2 J.B. Mauney (Mooresville, NC) – Mauney finished 2006 as the PBR’s Daisy Rookie of the Year and rode the momentum straight to Manhattan where he earned the title of VERSUS Invitational event champion. He then left stop number two in Worcester, Mass. with that title as well, and $37,079 in PBR bucks. Mauney, 20, has accumulated $295,804 in season earnings to date. Mauney recently claimed second place at the U.S. Smokeless Challenger Tour presented by Dickies and was named the Challenger Series Season champion.  He has also manages to maintain the highest riding percentage on the elite BFTS tour with a remarkable 66.67%.
  • #3 Mike Lee (Decatur, Texas) – Mike Lee is currently on injured reserve after sustaining two consecutive concussions.  Lee will undoubtedly have a 2007 tour title under his belt upon his return.  His 2006 season earnings totaled $379,980 and he ended the year with a riding percentage of 56.18%. He finished third overall in the 2006 BFTS point standings and is the fourth highest ranked money earning bull rider in the PBR with $2,189,581 in career earnings.
  • #4 Brian Canter (Randleman, N.C.) – This pint-sized rider exploded onto the PBR scene in 2005, and has gone on to ride rank bulls from coast to coast.  At stop number eight on the BFTS, the Amp’d Mobile Invitational in Anaheim, Calif., Canter awed bull riding fans when he accepted not only one, but two re-rides during round two action, covering three bulls in just one evening. Canter went on to record the highest score of the event, a 91 point trip aboard Rice Ranch’s Mud Flap, which was enough to give him second place finish, and enough BFTS points to move into the top five.  This cowboy has placed in the top five twice and the top 10 four times so far in 2007 and has maintained a 50% riding average.
  • #5 Kasey Hayes (Liberal, Kan.) – In just his second season on the elite BFTS tour, this PBR young gun is quickly making a name for himself.  Hayes recently had a lucrative weekend in the Deep South with a second place finish in Tampa, Fla. and a tour event win in Atlanta, Ga.  His performance was worth nearly $100,000 in prize money and accrued enough BFTS points to place him in the top five of the tour standings.  Hayes is a viable threat to anyone on tour, with an impressive 54.55% riding percentage and $199,990 in prize money.

Top Bull Notes

Deuces Wild of Diamond S Bucking Bulls: This magnificent animal athlete has a career buck-off percentage of 66.67%, and an average bull score of 44 points.  Deuces Wild burst onto the BFTS scene at the PBR World Finals and has become one of the top bovine performers.  He has been successfully covered once in 2007 by young gun McKennon Wimberly during the recent 2006 U.S. Smokeless Tobacco Challenger Tour Championship presented by Dickies.  Deuces Wild’s first round opponent in New Orleans, La. is event alternate Scott Schiffner (Strathmore, AB, Canada).

Zorro of Lufkin Ranch and Rodeo: This competitor has yet to be ridden in 2007.  Also a veteran on the BFTS, Zorro has been competing since 2004 and has maintained a 70.4% buck-off percentage.  His average bull score is 43.8 and his average buck-off time is 4.16 seconds.  Zorro has drawn Rocky McDonald (Col. Juarez, Mex.) in the first round of competition.

Smash Hit of Diamond S Bucking Bulls: This bull has already been out four times in 2007 and he has maintained an 66.7% buck-off percentage.  Smash Hit has only been ridden twice since his BFTS debut in 2006, and he usually throws his opponents in the dirt in an average of 2.98 seconds.  Smash Hit will face off against event Cord McCoy (Tupelo, Okla.) in the first round.

Ford Truck Moment of Truth

When the leader of the competition enters the final round – the Built Ford Tough Championship Round – and scores enough points in this round to maintain his lead and win the event title, he also wins the Ford Truck Moment of Truth Bonus. When the leader entering the final round does not ultimately win the event, the bonus increases by $5,000. If the bonus is claimed, the purse returns to $5,000. Kasey Hayes (Liberal, Kan.) claimed the largest Ford Truck Moment of Truth bonus of 2007, when he claimed $50,000 at the Atlanta Classic presented by Zaxby’s.

The Ford Truck Moment of Truth Bonus available in New Orleans, La. will be $15,000 to the rider who enters the Built Ford Tough Championship round in the top spot.  If the bonus is not claimed it will increase to $20,000 the following week in Kansas City, Mo.

Rider Event Results Bounty
Justin McBride Worcester, MA 2007-01-12 Unsuccessful $25,000.00
Mike Lee Sacramento, CA 2007-01-22 Unsuccessful $35,000.00
Mike White Tampa, FL 2007-02-02 Unsuccessful $45,000.00
Sean Willingham Anaheim, CA 2007-02-09 Unsuccessful $5,000.00

U.S. Smokeless Tobacco Company 90-Point Club

At the end of each PBR season U.S. Smokeless Tobacco Company, the sponsor of the 90-Point Club, awards a $10,000 bonus to the rider with the most 90-point rides in the season. Additionally, they provide a $90,000 purse to be divided among all of the season’s 90-point qualifiers, paid out based upon the number of 90-point rides each rider scores during the season. Chris Shivers’ career total leads the other 90-point qualifiers by a fairly wide margin. Shivers earned the 2006 90-point club bonus as well.

The U.S. SMOKELESS TOBACCO COMPANY 90 Point Stock Contractor Club Bonus will pay each participating and eligible stock contractor a $1,000 bonus for each 90 point or higher ride made throughout the 2007 season at BFTS regular season events and the 2007 PBR World Finals on a bull owned or controlled by the stock contractor.

Most 90 point rides since 1998
Justin McBride 47
Ross Coleman 34
Most 90 point rides 2007 season
Rocky McDonald 1
Guilherme Marchi 1
Contractors with most 90-point rides 2007 season
Doug Joseph Bucking Bulls 1
Diamond S Bucking Bulls 1
2007 Season 90 Point Rides
Brian Canter Mud Flap Rice Ranch Anaheim, CA 91.00
Justin McBride Walk This Way Bad Company Rodeo Co. Inc. Worcester, MA 90.75
Justin McBride All In Naccarato Bucking Bulls Sacramento, CA 90.50
Robson Palermo Cat Man Do Chad Berger / Ten Bucking Bulls St. Louis, MO 90.25
Guilherme Marchi Crossfire Hurricane Page & Teague Bucking Bulls Sacramento, CA 90.25
Justin McBride Evil Forces Chad Berger / Clay Struve Charlotte, NC 90.00

Enterprise Rent-A-Car presents the “Enterprise Ride with the Best” Bonus

Enterprise Rent-A-Car is excited to announce that the Enterprise Rent-A-Car Ride With The Best promotion will continue in 2007, but with a twist. It’s always been cowboy versus bull, but this year the $5,000 prize goes to the winning athlete, whether he has two legs or four.

A PBR Built Ford Tough Series (BFTS) presented by Wrangler event winner will ride in the following BFTS event for the Enterprise Rent-A-Car Ride WithThe Best program as the last ride taking place before intermission. That rider will receive a $5,000 cash bonus if he covers his bull in the preliminary go rounds of that event.  In 2007, the reward will not only be $5,000 to the cowboy if he rides, but the bulls also have a chance to cash in on the $5,000 bounty, which goes to the stock contractor if his bull launches the Enterprise Rent-A-Car Ride With The Best bull rider before the qualifying eight seconds.

Matt Bohon (Cole Camp, Mo.) is eligible at the Enterprise Rent-A-Car Classic for the chance to claim the Enterprise Rent-A-Car “Ride with the Best” Match-up Bonus, and a maximum of $10,000 for the two-day event.

Built Ford Tough Million-Dollar Bonus

One Dominant Bull Rider will earn an Instant Million! The PBR rider who, upon conclusion of the 2007 season and the Built Ford Tough World Finals, has earned the most Built Ford Tough Series points will be crowned the 2007 PBR Built Ford Tough world champion and receive the $1 million bonus. The recipient of the lucrative bonus will be officially named on November 4 of 2007, which is the final day of the 2007 Built Ford Tough World Finals in Las Vegas.

Adriano Moraes became an instant millionaire by capturing the 2006 BFTS World title, and along with it, the coveted Built Ford Tough Million-Dollar Bonus.

Ford Super Duty Challenge

Ford is proud to sponsor the 2007 Super Duty Challenge which gives the winners of each Built Ford Tough Series regular season event a chance to compete at the World Finals for a 2007 Ford Super Duty Truck. The Super Duty Challenge contestant that finishes the highest in the event aggregate during the 2007 PBR Built Ford Tough World Finals will win $50,000 towards the purchase of a brand new Super Duty Truck courtesy of Ford.

J.B. Mauney New York, NY


J.B. Mauney Worcester, MA


Mike White Fresno, CA


Justin McBride Sacramento, CA


Silvanei Dias Charlotte, NC


Justin McBride Tampa, FL


Kasey Hayes Atlanta, GA


Greg Potter Anaheim, CA


Matt Bohon St. Louis, MO


Salem National Lease High Marked Bulls

The Salem National Lease Bull of the Event bonus program awards $1,250 to the high marked bull of each Built Ford Tough Series event.

Event Date Bull Contractor Score
St. Louis, MO 02/23/07 Copperhead Slinger Chad Berger / Ryken / Larson 45.25
Anaheim, CA 02/11/07 Dr. Proctor Chumley / Katich / R&L 46.50
Atlanta, GA 02/03/07 Big Bucks Frontier / Teague Bucking Bulls 46.50
Tampa, FL 02/02/07 Chicken on a Chain Robinson / Tedesco 46.50
Charlotte, NC 01/28/07 Versus Page & Buck 47.50
Sacramento, CA 01/21/07 BuckersToBucks.com Page & Teague Bucking Bulls 45.75
Fresno, CA 01/19/07 Crossfire Hurricane Page & Teague Bucking Bulls 47.00
Worcester, MA 01/13/07 Here’s Your Sign Frontier / Teague Bucking Bulls 46.25
New York, NY 01/06/07 Big Bucks Frontier / Teague Bucking Bulls 46.00
Cabela’s World’s Foremost Ride
The rider that achieves the highest score at each BFTS regular season event during the 2007 BFTS regular season, excluding the PBR World Finals, receives a bonus of $1,000 for the event. The PBR athlete who achieves the highest marked qualifying ride during the entire 2007 BFTS regular season,
excluding the PBR World Finals event will receive $25,000, while second and third place finishers will be awarded $10,000 and $5,000 respectively. The bull rider that achieves the highest marked ride through the course of the entire 2007 BFTS World Finals will earn an additional $10,000.Rocky McDonald (Col. Juarez, Mexico) is in the lead for the Cabela’s World’s Foremost Ride bonus of $25,000 with his 92 point performance in New York City earlier this season on Page & Teague Bucking Bulls’ Sunshine.

Top Three Rides of 2007
Rider Bull Event Score
Rocky McDonald Sunshine New York, NY 92.00
Adriano Moraes Evil Forces New York, NY 90.75
Dustin Hall Team Equine’s Cow Pix Sacramento, CA 90.75
Top ride from each event in the 2007 season
Rider Bull Event Score
Rocky McDonald Sunshine New York, NY 92
J. W. Hart 3 Spot Fresno, CA 89.75
Justin McBride Evil Forces Charlotte, NC 90
Kasey Hayes White Diamond Atlanta, GA 89
J. W. Hart Texas St. Louis, MO 90.5

Daisy Rookie Bonus

A bonus of $5,000 will be awarded to the 2007 BFTS Season PBR Rookie of the year, based on total money won for the entire 2007 Season, including the 2007 PBR World Finals. For purposes of this bonus, a rider is considered a Rookie if he received his PBR membership card for the first time in the 2007 Season.

J.B. Mauney won the title of 2006 Daisy Rookie of the Year.

Bully Dog Short Go Top Qualifier Award
The PBR’s newest competition program is the Bully Do Short Go Top Qualifier Award.The Bully Dog Short Go Top Qualifier program will award $2,500 to the bull rider with the highest cumulative score (i.e. highest in the event average) going into the Built Ford Tough Championship Round at all Built Ford Tough Series (BFTS) presented by Wrangler events.
If the Top Qualifier is not properly displaying the Top Qualifier Patch, the cash bonus will be rolled over to the next event and added to the standard Top Qualifier Cash Bonus available. When the Top Qualifier Cash Bonus is claimed the bonus will return to the standard amount of $2,500.The program will give two additional bonuses at the 2007 PBR Built Ford Tough World Finals presented by Wrangler. The bull rider with the highest qualifying cumulative score (i.e. highest in the event average) going into the Championship Round of the PBR World Finals will receive $5,000. If the PBR World Finals Top Qualifier is not properly displaying the Top Qualifier Patch, the cash bonus will be awarded to the rider with the highest cumulative score (i.e. highest in the event average) that is properly displaying the Top Qualifier Patch. Additionally, the bull rider who has the highest total dollars in regular season Top Qualifier program bonus money, not counting the PBR World Finals Top Qualifier Bonus, will receive the year-end bonus of $10,000.Last week in St. Louis, Mo., the Bully Dog Short Go Top Qualifier Bonus of $2,500 was awarded to Brendon Clark (Morpeth, Aus.) for having the highest point total going in to the Built Ford Tough Championship Round, while properly displaying the Top Qualifier Patch.
Event Rider Bonus Dollars

Injury Report by Tandy Freeman, M.D.

Injured Riders:

As of February 22, 2007

Travis Briscoe (Edgewood, N.M.) is competing with a bruised shoulder.

Ednei Caminhas (Presidente Alves, SP, Brazil) is competing with a broken left fibula sustained in Worcester.

Brendon Clark (Morpeth, Australia) is competing with a high ankle sprain of his right leg.

Silvanei Dias (Populina, SP, Brazil) is competing with a right (riding arm) elbow sprain.

Jared Farley (Kempsey, Australia) is out for four to six months with a left shoulder dislocation for which he is to undergo surgery.

L.J. Jenkins (Texaco, N.M.) is out four to six months with a left shoulder dislocation (free arm) that required surgery in December.

Mike Lee (Decatur, Texas) is out two months due to a concussion, lacerated ear and fractured jaw he sustained in Anaheim, Calif.

Austin Meier (Kinta, Okla.) is out for an undetermined length of time after tearing his ACL and MCL on his right knee. Meier will undergo surgery following further evaluation.

Allan Moraes (Cachoeira Paulista, SP, BZ) is out for the year in order to undergo surgery and rehabilitation of both knees for torn ligaments.

Michael Riggs (Claxton, Ga.) is out for three months with a right elbow (riding arm) injury sustained in Worcester which requiring surgery.

Chris Shivers (Jonesville, La.) is out for three to six months with a broken leg that he suffered at the PBR event in Hawaii last year.

Sevi Torturo (Oklahoma City, Okla.) is out for three to four months with an elbow injury for which he is undergoing surgery.

Cody Whitney (Asher, Okla.) is out for three to five months with a broken bone in his left wrist (riding hand). 

Sean Willingham (Summerville, Ga.) is competing with a sprained right (free hand) shoulder.