STATESVILLE, N.C. (May 22, 2007) – Elliott Sadler will turn into a super hero for the Coca-Cola 600, running a special Fantastic Four paint scheme on the No. 19 Dodge Dealers Dodge Charger.
In honor of the debut of the “Fantastic Four: Rise of the Silver Surfer” movie, produced by Fox Studios and scheduled for release in theaters on June 15th, the No. 19 Dodge Charger will be transformed into the Dodge Fantasticar.
The movie, directed by Tim Story, stars Ioan Gruffudd, Jessica Alba, Chris Evans and Michael Chiklis, the same foursome that made the original Fantastic Four such a success.
The No. 19 will feature a stunning paint scheme that showcases the ghost-like Silver Surfer shooting across the hood, while flames explode over the nose and up the fenders of the Fantasticar. The familiar Fantastic Four logo will also adorn both rear quarter panels.
“The No. 19 ’Fantasticar’ Dodge Charger is a great new look for Elliott’s car, and we expect his race car’s performance will rival that of the Fantasticar in the movie,” said Mike Accavitti, Director, Dodge Motorsports and SRT Marketing. “Our motorsports program is an integral part of Dodge’s overall marketing strategy, and with the ‘Fantasticar’ Dodge Charger, we’re able to generate further awareness and interest with both general consumers and NASCAR fans.”
“This is by far one of the coolest paint schemes I’ve ever seen, let alone be able to drive,” Sadler said. “This is something every little kid dreams about. Now, not only do I get to drive a race car, but I get to drive a race car with super heroes on it!
“I’m anxious to see how this Dodge Fantasticar is going to perform in our longest race of the year. We qualified really well at Charlotte in the fall but got caught up in a wreck early. It was my first race there with Evernham Motorsports and this time around I’m anticipating a really solid run in the Dodge Dealers Fantasticar.”
Sadler qualified fourth in his most recent race at Lowe’s Motor Speedway in the No. 19 Dodge Dealers/UAW Dodge Charger. He has one pole and seven top-five starts in 17 career races at the 1.5 mile quad-oval. His resume includes one top-five and two top-10 finishes there.
Dodge Supports the Fantastic Four with National Communications Campaign
Dodge is supporting the “Fantastic Four” with an integrated marketing campaign that includes Dodge vehicles and vehicle styling cues as featured stars of the movie, special toys based on the movie’s characters and an advertising campaign that will air in theaters around the country.