Brazilian Sensation Earns First Event Title

Photo: Andy Watson

Robson Palermo takes home the number one spot at the Nashville PBR.
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NASHVILLE, Tenn. (June 17, 2007) –

The Jack Daniel’s Invitational, part of the Professional Bull Riders’ (PBR) Built Ford Tough Series (BFTS) presented by Wrangler concluded tonight from the Sommet Center in Nashville, Tenn. The 19th stop on the elite BFTS tour treated an intense Nashville crowd to some very big rides on some of the PBR’s rankest bucking bulls.  When the curtain was finally drawn, it was Brazilian sensation Robson Palermo (Rio Branco, Acre, BZ) who claimed the Jack Daniel’s Invitational event title.  Palermo rode consistently all the way to the pay window, claiming his first ever BFTS victory and pocketing $28,568 in the process.    

Palermo took Red Man, owned by Bailey Rodeo Company for an 86 point trip in round one, enough to place him in fifth position heading into day two. His second round ride aboard King Tutt owned by Henry/Klein was worth 84.75 points and a spot in the Built Ford Tough Championship Round.  Palermo capitalized on his third-round draw, twisting Just A Dream owned by Frontier/Teague/Steiner for 90.25 points, enough to earn the Jack Daniel’s Invitational event championship title. 

When asked about his victory, Palermo stated; “This is my first BFTS win and it makes me very happy. It means a lot to me that I rode all of my bulls this weekend. I overcame the pressure of Justin’s (McBride) 90 point ride and did what I had to do – ride my bull.”

A few familiar names rounded out the top three, current BFTS points standings leader Justin McBride (Elk City, Okla.) and number two in the standings J.B. Mauney (Mooresville, N.C.) claimed the second and third spots, respectively.  McBride recorded a 91.25, the highest-marked ride of the event and won the Built Ford Tough Championship Round on Berger/Struve’s Crown of Thorns, but was edged out due to his buck-off in round two.  The Jack Daniel’s Invitational helped McBride add 649.25 BFTS points and $20,110 to his already stellar 2007 stats.

Mauney was unsuccessful in his first-round attempt but recorded an 86 in round two aboard Diamond S Bucking Bulls’ Hoodlum and an 88.75 in the Built Ford Tough Championship Round atop Bad Rodeo Co. Inc.’s Walk this Way.  The third place finish was worth 544.75 BFTS points and $10,632 for Mauney who has already amassed an astounding $401,507 so far in 2007. 

As the race for the PBR World Championship comes closer to the finish line, McBride continues to separate himself from the rest of the pack.  His closest competitor, Mauney, trails McBride by a 652.5 point margin. While McBride has maintained his lead over the 2006 Daisy Rookie of the Year for virtually the entire season, it is only by one event win worth of points. Therefore, each remaining stop on the BFTS tour is crucial to the BFTS points standings; the lead could change at any time.   

Don’t miss one second of the action as the battle for the PBR world title continues to intensify. The Dickies Invitational gets underway next weekend June 23-24 in Dallas, Texas from the American Airlines Center.  The world’s best bull riders will face-off against the rankest bucking bulls in the industry on VERSUS on Saturday, June 23 and Sunday, June 24 at 9 p.m. ET. Be sure to check your local listings for complete broadcast information.

Injury Report:

Corey Melton (Keithville, La.) was taken to the hospital after being stepped on by Chad Berger/Larry Ryken’s Scaredy Cat during the second round.  A liver laceration was suspected but no internal injuries were found. 


Enterprise Rent-A-Car’s “Ride with the Best” Bonus:

As the winner of the Ford Country Classic in San Antonio, Tyler Smith (Fruita, Colo.) was eligible for the Enterprise Rent-A-Car “Ride with the Best” bonus money in Nashville. Smith was unsuccessful in the first round on Jerome Davis’ Johnny Gold and unsuccessful in the second round aboard Frontier/Teague’s Invisible Touch.  As the Jack Daniel’s Invitational event winner, Robson Palermo (Rio Branco, Acre, BZ) will be eligible for the bonus next weekend in Dallas at the Dickies Invitational.

Ford Truck Moment of Truth Bonus:

Matt Bohon (Cole Camp, Mo.) led the event going into the Built Ford Tough Championship Round but did not earn the Jack Daniel’s Invitational event title; therefore losing the $10,000 Ford Truck Moment of Truth Bonus. The bonus will now increase to $15,000 for the next event.

Ford Super Duty Challenge:

As the Jack Daniel’s Invitational event winner bull rider Robson Palermo (Rio Branco, Acre, BZ) has qualified for a chance to compete at the PBR Built Ford Tough World Finals, against all other 2007 Built Ford Tough Series event winners, for $50,000 toward the purchase of a 2007 Ford Super Duty Truck. The Ford Super Duty Challenge contestant who finishes the highest in the event aggregate during the 2007 PBR Built Ford Tough World Finals will win the Ford Super Duty Challenge.

Bully Dog Short Go Top Qualifier:

Matt Bohon (Cole Camp, Mo.) was awarded $5,000 for being the bull rider with the highest cumulative score (i.e. highest in the event average) going into the Built Ford Tough Championship Round and for properly displaying the Top Qualifier Patch.

Salem NationaLease Bull of the Event:

Cochise owned by Klein/Henry claimed the High Marked Bull of the Jack Daniel’s Invitational with 46.5 bull score, and $1,250 as a part of Salem NationaLease’s exciting bonus program. The program awards $1,250 to the top bull of the event as determined by the PBR judges’ bull scores.

Cabela’s World’s Foremost Ride:

Justin McBride (Elk City, Okla.) recorded the highest marked ride of the event when he topped bull Crown of Thorns owned by Berger/Struve for 91.25 points during the Built Ford Tough Championship Round.  In doing so, he earned a $1,000 bonus.

The rider who achieves the highest score at each BFTS regular season event during the 2007 BFTS regular season excluding the PBR World Finals receives a bonus of $1,000 for the event. The PBR athlete who achieves the highest marked qualifying ride during the entire 2007 BFTS regular season, excluding the PBR World Finals event will receive $25,000, while second and third place finishers will be awarded $10,000 and $5,000, respectively. The bull rider that achieves the highest marked ride through the course of the entire 2007 PBR BFTS World Finals will earn an additional $10,000.

Justin McBride (Elk City, Okla.) is in the lead for the Cabela’s World’s Foremost Ride bonus of $25,000 with his 93-point performance in Auburn Hills, Mich., on Chicken on a Chain, owned by Robinson, Tedesco and Larry the Cable Guy.

AlphaTrade National Champion Standings:

A new bonus program offered by AlphaTrade will present the 2007 Built Ford Tough Series regular season champion, defined by PBR rules to be the rider with the highest BFTS points total at the end of the regular season, with $50,000 and the opportunity to win up to $200,000. The winner will be determined and announced at the Rocky Boots Invitational this year in Columbus, Ohio in October. At present, Justin McBride has a lock on the top. However, North Carolina’s J.B. Mauney is trailing McBride by a mere 652.5 BFTS points.