Find out how tough nine entertainment and sports stars really are!

PUEBLO, Colo. (August 9, 2007) – The Professional Bull Riders, Inc. (PBR) is pleased to announce the debut of “Ty Murray’s Celebrity Bull Riding Challenge” on Friday, August 10 at 9 p.m. ET. The six-episode series which airs on CMT teaches nine stars from the entertainment and sports world how to ride a bull. Nine-time World Champion Ty Murray hosts the “Ty Murray’s Celebrity Bull Riding Challenge”, which brings nine celebrities to his sprawling 2000-acre ranch in Stephenville, Texas, for an intense bull riding boot camp. The celebrities will be taught the techniques and toughness it takes to survive riding an 1,800-pound bull in less than two weeks.

The cast features stars from different walks of life and realms of entertainment and sports, including:

– Vanilla Ice (Rob Van Winkle) – Rapper/ Musician

– Leif Garrett – Actor/ Musician

– Stephen Baldwin – Actor/Writer/Producer

– “Rocket” Raghib Ismail – Former NFL Football Player

– “Cowboy” Kenny Bartram – Motocross Rider, X-Games

– “Nitro” Dan Clark – Actor (“American Gladiator”)

– Jonny “Fairplay” Dalton – Reality Star (“Survivor”)

– Josh Haynes – UFC Fighter

– Francesco Quinn – Actor (“Platoon,” “24”)

Murray leads each episode with tutorials by himself as well legendary cowboy Cody Lambert and other great current PBR riders. Cast members are taught how to mount a bull in the chute, take major falls, practice extreme mental concentration and survive the most intense eight seconds in sports, and perhaps their lives. As their time on the ranch progresses, the stress is amplified as the bulls become increasingly more intense.

These celebrities will quickly move from mechanical bulls to riding some of the biggest, meanest animals from the Professional Bull Riders tours. If the celebrities can conquer their fear, avoid injuries and get a passing grade from Murray, at the end of their training they’ll ride in front of a packed auditorium at a PBR event in Nashville. The celebrities will even get a chance to pick their poison, choosing which legendary bull they’ll ride in the finale. It’s the ultimate man versus beast showdown.

Ty Murray, a founding member of the Professional Bull Riders, Inc. is retired from competition.