PUEBLO, Colo. (September 4, 2007) – For the first time in Professional Bull Riders, Inc. (PBR) history, one bull riding superstar will be crowned the AlphaTrade National Champion.  The PBR bull rider who possesses the highest point total at the conclusion of the 2007 PBR Built Ford Tough Series presented by Wrangler (BFTS) regular season will be this year’s AlphaTrade National Champion.   Current standings for the inaugural and coveted National Champion title have Justin McBride (Elk City, Okla.) in the lead with 10,027 points, J.B. Mauney (Mooresville, NC) in hot pursuit with 8,646 points, and Guilherme Marchi (Leme, Sao Paulo, Brazil) coming on strong with 6,758 points.  

Justin McBride has led the PBR World Champion title race all season long, however with a recent shoulder injury keeping him sidelined for a few weeks, the fight for the title has become more exciting.  Number two man and 2006 Daisy Rookie of the Year J.B. Mauney has shown consistency and resiliency all season long, closing the gap between him and McBride by earning more than 300 points at the last BFTS event in Chihuahua, Mexico.  Likewise, Guilherme Marchi’s event win in Chihuahua also puts him in the chase for the AlphaTrade National Champion title.  Marchi truly understands the prestige and importance of the 2007 AlphaTrade National Champion Award as he has finished the last two previous years’ regular seasons as the number one man on the Built Ford Tough Series.  The strength and courage to consistently compete on the world’s premiere professional bull riding stage and meet difficult challenges week in and week out deserves recognition, therefore the 2007 AlphaTrade National Champion award was developed.   

The 2007 AlphaTrade National Champion will automatically earn a year-end bonus of $50,000 with an opportunity to earn an additional $150,000 as part of  The AlphaTrade National Champion Bounty Bull program at the final BFTS event in Columbus, OH on October 12th & 13th.  This additional bonus will make the total purse available an astonishing $200,000 if the rider wins the National Championship and covers the Bounty Bull.