Courtesy of Enterprise Rent-A-Car at the Professional Bull Riders’ Anaheim Invitational!

PUEBLO, Colo. (February 6, 2008) – Friday night at the Professional Bull Riders, Inc. (PBR) Anaheim Invitational means more than just 8 seconds to the top 45 men on the PBR’s elite Built Ford Tough Series presented by Wrangler (BFTS) tour.  It could also mean $25,000 to the best of the best that evening. 

On February 8th, the first night of the three-day, February 8-10, BFTS event in Anaheim, CA, two men will battle for $25,000 in the Enterprise Challenge, a one-time only bonus program designed especially for the Anaheim Invitational, pitting the evening’s best men in a head-to-head battle. 

The Anaheim Invitational’s round one winner will have a chance to ride an additional bull that evening for the Enterprise Challenge bonus.  Competing alongside him for the money will be the top performing Team Enterprise bull rider of the evening.  Each man will ride one of the two specially selected Enterprise Challenge bounty bulls.  Whichever man records the highest score wins the bonus!  If neither rider is able to cover their bull, the $25,000 is donated to the PBR’s Resistol Relief Fund which supports injured bull riders.   

The active Team Enterprise bull riders include: Matt Bohon (Cole Camp, MO), Brian Canter (Randleman, NC), 2005 PBR Rookie of the Year Kody Lostroh (Longmont, CO), Cord McCoy (Tupelo, OK), Billy Robinson (Galax, VA), Steven Shelley (Natural Dam, AR), and Colby Yates (Fort Worth, TX).   

Priest Creek Ranches’ 3 Spot and Ryan McClure’s Hypnotic are the bulls that were chosen by PBR Livestock Director Cody Lambert for this challenge.  They are evenly matched and powerful and will present a competitive and thrilling bonus round.  Travis Briscoe (Edgewood, NM) recently rode 3 Spot for 89.25 points to win $105,000 at the winner-take-all event in Fresno, CA; the following evening Brendon Clark (Morpeth, AU) turned in an 89.50 point ride on him in Sacramento.  Hypnotic gave J.B. Mauney (Mooresville, NC) and Colby Yates (Fort Worth, TX) 90.75 and 91.00 point rides respectively at the Sacramento Classic just three weeks ago.  These bovine athletes are up to the challenge, ready to buck to a top score and a win in the Enterprise Challenge. 

To experience all of the excitement of the Anaheim Invitational and the Enterprise Challenge in person, fans can purchase tickets at the Honda Center box office, and via . The Enterprise Challenge will also be featured on the NBC broadcast of the Anaheim Invitational on Saturday, Feb. 9th at 4:30 p.m. ET (please check your local listings for detailed times in your area).  Rounds two and three and the Built Ford Tough Championship round will air on VERSUS on Saturday and Sunday at 9:00 p.m. ET.