PUEBLO, Colo. (July 27, 2008 ) – The Professional Bull Riders, Inc. (PBR) debuted its elite Built Ford Tough Series presented by Wrangler (BFTS) in Edmonton, Alberta, Canada with the Montana Tractors Invitational this weekend. Fans were treated to two-action packed days of exhilarating rides and harrowing wrecks at Edmonton’s Rexall Place. When the dust settled in the arena, the world’s number one man, Guilherme Marchi (Leme, Sao Paulo, Brazil) won his fourth event title of the season and added $45,960 to his pocketbook.

“Edmonton was a great event,” said Marchi. “Canada has been a very nice country to me. This was my first time to compete here and to win the event is an amazing feeling.”

In round one action, Marchi scored 87 points aboard Little Coyote (Chad Berger/Clay Struve) to claim second place. In round two, he faced Get Jiggy (Girletz Rodeo Stock) and was awarded 85.5 points for his performance. Marchi was leading the pack at the start of the Built Ford Tough Championship Round and maintained his position by scoring 87.75 points aboard Wrangler’s Rock Star (Braithwaite & Dansey). Coincidentally, Wrangler’s Rock Star is the same bull 2004 PBR World Champion, Mike Lee (Decatur, Texas) rode to claim the Calgary Stampede bull riding title earlier this month.

By virtue of claiming the event title, Marchi was awarded the $15,000 Ford Truck Moment of Truth bonus. The bonus is awarded to the man who enters the Built Ford Tough Championship Round and ultimately earns the event title. The bonus grows by $5,000 each week that it is not claimed. Once claimed it returns to $5,000 the following weekend.

After three years as the reserve World Champion, it appears that the 2008 BFTS season belongs to the Brazilian sensation. With only eight events left before the 2008 PBR Built Ford Tough World Finals presented by Wrangler, Marchi leads the field by more than 3709 points. He has four event wins to his credit and has earned in excess of $266,444 this season. Through 24 stops on the BFTS tour Marchi has ridden an unprecedented 77.14% of the bulls he has faced.

“Every event I come to, I try to win,” commented Marchi. “I have earned a lot of points this season and feel good looking toward the Finals. I want to thank the PBR for the opportunities it has provided for my friends and me in the United States.”

As the winner of the Montana Tractors Invitational, Marchi was given the opportunity to select his opponent for the Zantrex-3 Insta-Shot Grudge Match next weekend in Glendale, Ariz. The Grudge Match features the previous event winner against the competitor of his choice for a chance at $5,000. Marchi chose 2002 PBR World Champion, Ednei Caminhas. “I chose Ednei because he is a World Champion who is retiring this year and I wanted to give him an opportunity to win as much money as possible this season,” said Marchi. “He is also my friend and traveling partner.”

The month of July has been full of great things for Marchi. He and wife, Patricia, welcomed son, Joao Gabriel Marchi into their family on July 8. The newest addition to the Marchi family weighed in at 8 pounds.

“The new baby is doing great,” added Marchi. “My wife [Patricia] is the best and I want to give thanks to her. I wouldn’t be here today if it wasn’t for all the support she gives me—taking care of our babies and my life.”

2004 PBR World Champion, Mike Lee (Decatur, Texas) held down second place in the Montana Tractors Invitational with 176.75 points and earned $18,590 for his efforts. Lee has enjoyed vast success in Canada this month when he also claimed the 2008 Calgary Stampede bull riding title. He collected $114,583 just 13 days ago in Calgary. Lee has racked up $262,904 in PBR earnings this season plus two BFTS event titles.

Colby Yates (Fort Worth, Texas) wrapped up third place in the event with 172 total points. Yates earned $9,722 for his performance. Rocky McDonald (Col. Juarez, Mexico) ended up in forth place while Renato Nunes (Buritama, Sao Paulo, Brazil) finished in fifth place.

Thursday night featured the Rocky Cup Finals presented by Dickies. The top 35 Canadian Rocky Cup presented by Dickies riders and the top 10 BFTS riders competed for top honors north of the border. Travis Briscoe (Edgewood, N.M.) defeated the competition to claim the event title with 174.75 points. Briscoe earned $6,737 for his performance.

VERSUS will air all of the adrenaline packed action Saturday, August 2 at 9 p.m. ET and Sunday, August 3 at 6 p.m. ET. Be sure to check your local listings for additional television information.

The race for PBR’s million dollar world title takes the top 45 bull riders in the world to the hot Southwest. The Built Ford Tough Invitational presented by Cooper Tires will buck into Glendale, Ariz. on August 1 and 2. The VERSUS network airs PBR events every Saturday and Sunday evening.

INJURY REPORT:
Brian Herman (Victoria, Texas) sustained a concussion and is questionable for competition in Glendale, Ariz.

Justin McBride (Elk City, Okla.) sustained a concussion and laceration below his bottom lip requiring stitches. He is questionable to compete in Glendale, Ariz.

BEHIND THE CHUTES:

Enterprise Rent-A-Car’s “Ride with the Best” Bonus:

As the winner of round three at the Express Classic presented by Creek Nation Casino, Ross Coleman (Molalla, Ore.) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round one of the Montana Tractors Invitational. Coleman was bucked off of Re-Vamp (Corey & Horst Rodeo Co. Inc.), thus the $5,000 bonus was awarded to the stock contractor.

As the round one winner of the Montana Tractors Invitational, 2002 PBR World Champion, Ednei Caminhas (P. Alves, Sao Paulo, Brazil) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during the second round of competition in Edmonton. Caminhas was bucked off of Riff Raff (Sawyer Bucking Bulls), thus the $5,000 bonus was awarded to the stock contractor.

As the winner of round two, Pistol Robinson (Burleson, Texas) will be eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during the first round of competition in Glendale, Ariz.

Ford Truck Moment of Truth Bonus:

Guilherme Marchi (Leme, Sao Paulo, Brazil) was in the lead going into the Built Ford Tough Championship Round and ultimately did win the Montana Tractors Invitational event title, thus claiming the $15,000. The bonus will return to $5,000 at the Built Ford Tough Invitational presented by Cooper Tires being held in Glendale, Ariz. on August 1 and 2. The bonus grows by $5,000 each week if it is not claimed. Once claimed, it returns to $5,000.

Ford Super Duty Challenge:

As the Montana Tractors Invitational event winner, Guilherme Marchi (Leme, Sao Paulo, Brazil) has qualified for a chance to compete at the PBR Built Ford Tough World Finals, against all other 2008 Built Ford Tough Series event winners, for $50,000 toward the purchase of a 2009 Ford Super Duty Truck. The Ford Super Duty Challenge contestant who finishes the highest in the event aggregate during the 2008 PBR Built Ford Tough World Finals will win the Ford Super Duty Challenge.

Salem NationaLease Bull of the Event:

Say I Won’t Gunner (Chad Berger/Clay Struve) earned Bull of the Event honors with a score of 45.75 points in Edmonton. This honor is acknowledged by an award of $1,250 going to the top bull of each event as determined by the PBR judges’ bull score.

The PBR held one of its random drug screenings in Edmonton and tested Say I Won’t Gunner, as the top bull of the event. The results of the test will be available in 3-6 weeks.

Cabela’s World’s Foremost Ride:

Mike Lee (Decatur, Texas) recorded the highest marked ride of the event when he scored 89 points on North Star (Corey & Horst/The Western Group) during the Built Ford Tough Championship Round of the Montana Tractors Invitational. Consequently, he earned a $1,000 bonus.

The rider who achieves the highest score at each BFTS regular season event, excluding the PBR World Finals receives a bonus of $1,000 for the accomplishment. The PBR athlete who achieves the highest marked qualifying ride during the entire 2008 BFTS regular season, excluding the PBR World Finals event will receive $25,000, while second and third place finishers will be awarded $10,000 and $5,000, respectively. The bull rider who achieves the highest marked ride through the course of the entire 2008 PBR BFTS World Finals will earn an additional $10,000.

Zantrex-3 Insta-Shot Grudge Match:

The Zantrex-3 Insta-Shot Grudge Match was expected to take place between Tulsa event winner and two-time PBR World Champion, Justin McBride (Elk City, Okla.) and number one man Guilherme Marchi (Leme, Sao Paulo, Brazil). However after McBride was injured during the first round of the Montana Tractors Invitational, Mike White (De Kalb, Texas) who finished second in Tulsa competed as McBride’s replacement. White made a successful ride against Big Stone Rodeo Co.’s 7 Seconds while Marchi was turfed by Braithwaite & Dansey’s Boogie Man. Thus White claimed the $5,000 bonus. The bonus will return to $5,000 next week in Glendale.

As the winner of the Montana Tractors Invitational, Guilherme Marchi (Leme, Sao Paulo, Brazil) chose 2002 PBR World Champion and traveling partner, Ednei Caminhas (P. Alves, Sao Paulo, Brazil) as his opponent for the Grudge Match in Glendale, Ariz. on Friday, August 1.

Montana Tractors Invitational RESULTS

ROUND ONE: 1) Ednei Caminhas (P. Alves, Sao Paulo, Brazil) 88.25 points on Why Not Minot (Chad Berger/Roger Ward) $2,730; 2) Guilherme Marchi (Leme, Sao Paulo, Brazil) 87 points on Little Coyote (Berger Bucking Bulls) $1,950; 3) Colby Yates (Fort Worth, Texas) 86.25 points on Garfield (Franklin Rodeo Company) $1,170; 4/6) Wiley Petersen (Fort Hall, Idaho) 86 points on Big Dog (Braithwaite Ranches); 4/6) Matt Bohon (Cole Camp, Mo.) 86 points on Jim Dandy (Corey & Horst Rodeo Co. Inc.); 4/6) Renato Nunes (Buritama, Sao Paulo, Brazil) 86 points on Texas Holdem (Girletz Rodeo Stock).

ROUND TWO: 1) Pistol Robinson (Burleson, Texas) 88.25 points on Unabomber (Eno Bucking Bulls) $2,730; 2/4) Scott Schiffner (Strathmore, AB, Canada) 87.75 points on Okie Dokie (Corey & Horst Rodeo Co. Inc.) $1,300; 2/4) Kody Lostroh (Longmont, Colo.) 87.75 points on Quagmire (Tumbling Dice-Nanson Vold) $1,300; 2/4) Mike Lee (Decatur, Texas) 87.75 points on Far North (Flying Diamond Rodeo Compnay) $1,300; 5) Ryan Dirteater (Hulbert, Okla.) 87.25 points on Why Not Minot (Chad Berger/Roger Ward).

BUILT FORD TOUGH CHAMPIONSHIP ROUND: 1) Mike Lee (Decatur, Texas) 89 points on North Star (Corey & Horst/The Western Group) $2,730; 2) Guilherme Marchi 87.75 points on Wrangler’s Rock Star (Braithwaite & Daney) $1,950; there were no other qualified rides.

OVERALL EVENT STANDINGS:
1) Guilherme Marchi (Leme, Sao Paulo, Brazil) 260.25 points, $45,960; 2) Mike Lee (Decatur, Texas) 176.75 points, $18,590; 3) Colby Yates (Fort Worth, Texas) 172 points, $9,722; 4) Rocky McDonald (Col. Juarez, Mexico) 171.5 points, $5,907; 5) Renato Nunes (Buritama, Sao Paulo, Brazil) 171.25 points, $4,870.

BUILT FORD TOUGH WORLD STANDINGS: (The PBR World Champion is based on total Built Ford Tough Series points earned through the season)

1) Guilherme Marchi (Leme, SP, Brazil) 10,837.25 points, $266,444; 2) Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) 7,128.25 points, $115,206; 3) Kody Lostroh (Longmont, Colo.) 6,873 points, $143,036; 4) J.B. Mauney (Mooresville, NC) 6,477.25 points, $144,363; 5) Mike Lee (Decatur, TX) 6,430.25 points, $262,904; 6) L.J. Jenkins (Texico, N.M.) 5,951.5 points, $135,195; 7) Renato Nunes (Buritama, SP, Brazil) 5,559.25 points, $96,521; 8 ) Travis Briscoe (Edgewood, N.M.) 5,413 points, $238,656; 9) Mike White (De Kalb, Texas) 5,174 points, $108,015; 10) Chris Shivers (Jonesville, La.) 4,935.5 points, $119,333.

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