TUMS Announces Guinness World Record Attempt by Fans at World’s Fastest Half-Mile Track
BRISTOL, Tenn. (August 5, 2008 ) – Fans will rise for more than just the National Anthem at this year’s Sharpie 500 NASCAR Sprint Cup Series race at Bristol Motor Speedway in Bristol, Tenn. on Saturday, August 23, as TUMS attempts to break the Guinness World Record for the world’s largest audience wave. TUMS, one of the most trusted and enduring brands for indigestion and heartburn relief, and its newest product, the TUMS QuikPak instant dissolve powder, will bring its fastest relief ever to Bristol Motor Speedway and attempt to set a new world record.
“TUMS and the TUMS QuikPak are committed to race fans and wanted to do something special for the dedicated fans at Bristol Motor Speedway,” said Brenda Kale, Senior Consumer Promotions Manager at GlaxoSmithKline Consumer Healthcare. “We are helping fans break the world record for the largest audience wave and highlighting the TUMS QuikPak’s ability to go to work faster than it takes for drivers to go one lap at the fastest track on the circuit!”
TUMS will wave the green flag and help get Bristol fans involved in the record-breaking attempt at the world’s largest audience wave record. The Sharpie 500 will be the 53rd straight sell-out race at Bristol Motor Speedway – one of the hardest tickets to attain in sports – and host to more than 158,000 fans.
TUMS is thrilled by the chance to put race fans in the record books, alongside some of their favorite drivers. Notable drivers who also hold Guinness World Records include Richard Petty (most wins at the Daytona 500), Bobby and Davey Allison (first father/son duo to finish first/second in a race), Kevin Harvick (closest margin of victory at the Daytona 500) and Brendan Gaughn (driver of the world’s fastest production truck, the Dodge Ram SRT-10).
TUMS Goes Racing
In addition to the Guinness World Record attempt, Reed Sorenson’s No. 41 Dodge Charger will carry a special TUMS QuikPak paint scheme for the Sharpie 500 at Bristol Motor Speedway. TUMS is an associate sponsor on the No. 41 Dodge from Chip Ganassi Racing with Felix Sabates (CGRFS) throughout the 2008 season.