BRISTOL, Tenn. (August 27, 2008) – A record-setting 157,574 fans rose to the occasion at this year’s Sharpie 500 NASCAR Sprint Cup Series race at Bristol Motor Speedway in Bristol, Tenn. on Saturday, August 23, as TUMS challenged race attendees to set the Guinness World Record. for the world’s Largest Audience Wave. A minimum of 110,000 fans were required to participate in the TUMS Wave at Bristol Motor Speedway in order to set the new Guinness World Record.
In addition to setting the record for the most people completing the wave, The TUMS Wave at Bristol Motor Speedway traveled around the stadium grandstands in a record time of 58.07 seconds. While Bristol Motor Speedway is the fastest half-mile track on the Sprint Cup circuit, the newest TUMS product, the TUMS QuikPak instant dissolve powder, goes to work faster than a lap at Bristol or the world record-setting fan wave.
“The TUMS Wave was a great way to show race fans just how quickly TUMS and the TUMS QuikPak can provide speedy heartburn relief,” said Brenda Kale, Senior Consumer Promotions Manager at GlaxoSmithKline Consumer Healthcare. “TUMS is committed to ensuring NASCAR fans enjoy their race experience to the fullest and participating in the Guinness World Record attempt guaranteed a memorable day at the race track.”
To add to the excitement, TUMS enlisted Jeff Byrd, President and General Manager of Bristol Motor Speedway to give the green flag and lead 157,574 fans in the Guinness World Record-setting wave just before the start of the Sharpie 500. TUMS and its dedicated fans are now record holders alongside notable NASCAR drivers such as Richard Petty (most wins at the Daytona 500), Bobby and Davey Allison (first father/son duo to finish first/second in a race), Kevin Harvick (closest margin of victory at the Daytona 500) and Brendan Gaughn (driver of the world’s fastest production truck, the Dodge Ram SRT-10).