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The 2008 PBR World Champion took his first win of the 2009 Built Ford Tough Series season.

KANSAS CITY, Mo. (March 8, 2009) – The Professional Bull Riders, Inc. (PBR) thrilled the Show-Me State as the top 40 bull riders in the world competed at the Kansas City Invitational brought to you locally by Troy-Bilt, the second of two back-to-back stops in Missouri. On stop #13, the world’s best riders took on the toughest bulls the PBR had to offer at Kansas City’s Sprint Center on March 7-8. In the end, 2008 PBR World Champion and defending Kansas City event champion Guilherme Marchi (Leme, SP, Brazil) took home the coveted event title after riding all three of his bulls for 267 points. He collected a check for $36,642.50 and jumped from sixth to third place in the 2009 Built Ford Tough World Standings.

“I try my best all of the time and this week I drew good bulls,” the 2008 World Champ said from the winner’s circle. “This weekend was great for me and I love Kansas City. I thank God that I am able to ride and I would like to thank my fans for all of their support.”

Marchi finished third in round one after scoring 87.5 points on the bull, Velvet Elvis, owned by Diamond S Bucking Bulls. He followed that up with a second place finish after scoring an 89.5 point ride on the bull, Stiffler, owned by Boyd/Floyd Bull Company, during round two. He entered the Built Ford Tough Championship Round in first place with a total of 177 points and picked the bull, Big Iron, owned by Diamond S Bucking Bulls, in the PBR Bull Draft. Marchi tamed the top animal athlete for 90 points, locking up not only the Championship Round victory, but the coveted Kansas City Invitational event title.

Oregon fan favorite Ross Coleman (Molalla, Ore.) took second place after riding all three of his bulls for 263 points, adding $15,320.50 to his bank account. Taking third place was Brazilian superstar Robson Palermo (Rio Branco, Acre, Brazil) who scored 261.75 points over the weekend and collected a check for $10,664.50. Last weekend’s BFTS event winner Wiley Petersen (Fort Hall, Idaho) took fourth after scoring 247.5 points and took home a check for $6,472.50 and rounding out fifth place was young gun McKennon Wimberly (Cool, Texas) who covered two of his bulls for 171.75 points and added $4,506 to his 2009 earnings.

The race for PBR’s million dollar world title takes the top 40 bull riders in the world to Alabama for stop #14 on the prestigious BFTS tour. PBR will buck into Birmingham’s BJCC Arena on March 14-15, showcasing the best bull riders and the toughest bulls in the country. The VERSUS network airs PBR events every Saturday and Sunday evening. Be sure to check www.pbrnow.com for upcoming cities, ticket information, and complete broadcast times.

INJURY REPORT:
Skeeter Kingsolver
(Mclouth, Kan.) suffered a shoulder strain and is probable for next weekend’s BFTS event in Birmingham.

Ednei Caminhas (P.Alves, SP, Brazil) suffered a concussion after bucking off his round two bull. He is probable for next weekend’s competition.

Mike White (De Kalb, Texas) received a concussion after bucking off his round one bull. He did not compete in round two.

Cody Ford (Stanfield, Ore.) suffered a concussion and a laceration to the head after riding his round one bull. He competed during the second round of the Kansas City Invitational.

Kasey Hayes (Liberal, Kan.) suffered a high ankle sprain during round one in Kansas City. He did not ride in Sunday’s round.

Luke Snyder (Raymore, Mo.) aggravated a strained shoulder he suffered during last weekend’s event in St. Louis. He did not ride in round two of the Kansas City Invitational.

BEHIND THE CHUTES:
Enterprise Rent-A-Car’s “Ride with the Best” Bonus:

Due to his round three win at last weekend’s Enterprise Rent-A-Car Invitational, Bryan Richardson (Dallas, Texas) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round one of the Kansas City Invitational. Because he did not make the eight second whistle on the bull, Diamond Heat, the stock contractor, John & Karen Sirridge, took home the $5,000 bonus.

As the winners of round one at the Kansas City Invitational, Brendon Clark (Morpeth, AUS) and Pete Farley (Kempsey, AUS) were eligible to compete for the $5,000 bonus during round two. Clark did not make the eight second whistle on the bull, Kiss Off; therefore, the stock contractor, Hebert Bucking Bulls, received their share of the $5,000 bonus. Farley also did not ride for the full eight seconds after taking on the bull, Matt Dillon, so stock contractor, Mann Creek Cattle Co./Curtis Mendell, took home part of the $5,000 bonus.

As the winner of round two at the Kansas City Invitational, Ryan Dirteater (Hulbert, Okla.) will be eligible to compete for the $5,000 bonus during round one at the 14th BFTS stop in Birmingham, Ala.

Ford Truck Moment of Truth Bonus:
Guilherme Marchi
(Leme, SP, Brazil) was in the lead going into the Built Ford Tough Championship Round and won the Kansas City Invitational; therefore, he collected the $5,000 bonus. The bonus will be $5,000 at the next event in Birmingham, Ala. It grows by $5,000 each week if it is not claimed. Once claimed, it returns to $5,000.

Ford F-150 Challenge:
As the Kansas City Invitational event winner, Guilherme Marchi (Leme, SP, Brazil) has qualified for a chance to participate as a Ford F-150 Challenge contestant at the 2009 PBR Built Ford Tough World Finals, against all other 2009 Built Ford Tough Series event winners who qualify for the Finals. The Ford F-150 Challenge contestant who finishes the highest in the event aggregate during the 2009 PBR Built Ford Tough World Finals will win $50,000 towards the purchase of a brand-new 2009 F-150 truck.

Salem NationaLease Bull of the Event:
The bull, Crosswired , owned by D&H Cattle Company, earned Bull of the Event honors with a score of 46.75 points. This honor is acknowledged by an award of $1,250 going to the top bull of each event as determined by the PBR judges’ bull score.

High-Marked Ride of the Event:
Ryan Dirteater
(Hulbert, Okla.) recorded the high-marked ride of the Kansas City Invitational in Kansas City, Mo., during round two after riding the bull, Chester, owned by Mendell/Jaeger, for 90.5 points.

Daisy Rookie of the Year Standings:
The 2009 Daisy Rookie of the Year race is heating up and as of the Kansas City Invitational, young gun Skeeter Kingsolver (Mclouth, Kan.) still holds the lead over young Aussie Pete Farley (Kempsey, AUS). A rider is considered a rookie in the year he debuts on the elite Built Ford Tough Series tour. The Daisy Rookie is determined by the rider who has won the most money during the year at all PBR events including Challenger events, International events, BFTS events, and the PBR Built Ford Tough World Finals.

Kansas City Invitational RESULTS
ROUND ONE:
1/2) Brendon Clark (Morpeth, AUS) 87.75 points on I’ll Make You Famous (Kooper Branum & Gene Baker), $2,340; 1/2) Pete Farley (Kempsey, AUS) 87.75 points on V1 (Shad Smith), $2,340; 3) Guilherme Marchi (Leme, SP, Brazil) 87.5 points on Velvet Elvis (Diamond S Bucking Bulls), $1,170; 4) Rocky McDonald (Col. Juarez, Mexico) 87.25 points on Life Sentence (5G Farms Bucking Bulls/Jim & Kelly Orhood); 5) Nick Landreneau (Sulphur, La.) 87 points on Depths of Despair (5G Farms Bucking Bulls/Jim & Kelly Orhood).

ROUND TWO: 1) Ryan Dirteater (Hulbert, Okla.) 90.5 points on Chester (Mendell/Jaeger), $2,730; 2) Guilherme Marchi (Leme, SP, Brazil) 89.5 points on Stiffler (Boyd/Floyd Bull Company), $1,950; 3) J.B. Mauney (Mooresville, N.C.) 88.25 points on Yosemite Sam (Diamond S Bucking Bulls), $1,170; 4) Sean Willingham (Summerville, Ga.) 87.75 points on The Bug (Hebert Bucking Bulls/Georgia Akers); 5) Skeeter Kingsolver (Mclouth, Kan.) 87.5 points on Black Mamba (Martinez Bucking Bull, LLC).

BUILT FORD TOUGH CHAMPIONSHIP ROUND: 1) Guilherme Marchi (Leme, SP, Brazil) 90 points on Big Iron (Diamond S Bucking Bulls), $2,730; 2/3) Ross Coleman (Molalla, Ore.) 89.5 points on Pearl Snap (Boyd/Floyd Bull Company), $1,560; 2/3) Robson Palermo (Rio Branco, Acre, Brazil) 89.5 points on Hot Stuff (D&H Cattle Company), $1,560; 4) Wiley Petersen (Fort Hall, Idaho) 89 points on Sure Fire (D&H Cattle Company).

OVERALL EVENT STANDINGS: 1) Guilherme Marchi (Leme, SP, Brazil) 267 points, $36,642.50; 2) Ross Coleman (Molalla, Ore.) 263 points, $15,320.50; 3) Robson Palermo (Rio Branco, Acre, Brazil) 261.75 points, $10,664.50; 4) Wiley Petersen (Fort Hall, Idaho) 247.5 points, $6,472.50; 5) McKennon Wimberly (Cool, Texas) 171.75 points, $4,506.

BUILT FORD TOUGH WORLD STANDINGS: (The PBR World Champion is based on total Built Ford Tough Series points earned through the season)

1) Kody Lostroh (Longmont, Colo.) 4,914.25 points, $163,646; 2) J.B. Mauney (Mooresville, N.C.) 4,496.5 points, $119,579; 3) Guilherme Marchi (Leme, SP, Brazil) 4,026.75 points, $94,077; 4) Wiley Petersen (Fort Hall, Idaho) 3,873.5 points, $60,359; 5) Austin Meier (Kinta, Okla.) 3,583 points, $52,240; 6) Robson Palermo (Rio Branco, Acre, Brazil) 3,554.5 points, $56,497; 7) Ryan Dirteater (Hulbert, Okla.) 3,481 points, $103,042; 8 ) Zack Brown (Santa Fe, Texas) 3,250.5 points, $78,126; 9) Ross Coleman (Molalla, Ore.) 2,989.75 points, $29,489; 10) Cody Ford (Stanfield, Ore.) 2,801.75 points, $83,356.

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