Cody Nance not only takes his first ever BFTS event, but takes over the lead in the 2009 Daisy Rookie of the Year race.

PUEBLO, Colo. (May 17, 2009) – The Professional Bull Riders, Inc. (PBR) took Colorado by storm as the top 40 bull riders in the world invaded Pueblo, home of the PBR. The world’s best riders took on the toughest bulls that the PBR had to offer at the 2009 Ford F-150 Invitational presented by Copenhagen Bull Riding, stop #22 on the PBR’s elite Built Ford Tough Series (BFTS) tour. In the end, Tennessee cowboy Cody Nance (Paris, Tenn.) took home the coveted event title after riding two of his three bulls. He scored a total of 178.75 points and collected a check for $30,258. This win gave Nance his first BFTS event title, valuable points in the 2009 BFTS standings, and the lead in the 2009 Daisy Rookie of the Year race.

“I talked to Adriano (Moraes) and he gave me good advice that worked,” Nance said from the winner’s circle. “He said instead of leaning forward, to stay straight up, and thankfully, it worked out.”

Nance took on the bull, Wrangler Big Rig, owned by Jeff Robinson/Bar None/Skyhawk Rugs, for 87.25 points in round one, finishing in fifth place. He was bucked off his round two bull, Hot Pistol of Boyd/Floyd Bull Company, but still scored enough points to make it back to the Built Ford Tough Championship Round. He had the seventh pick in the PBR Bull Draft and chose to take on the bull, Super Duty, owned by D&H Cattle Company. He covered the bull for 91.5 points—not only winning the Championship Round, but taking the coveted Ford F-150 Invitational event title.

Colorado cowboy Josh Koschel (Greeley, Colo.) took second place after riding two bulls for 173 points and $14,895. Australia’s Ben Jones (Sunset, Texas) finished third after totaling 170.25 points and took home a check for $12,283. Taking fourth place was Travis Briscoe (Edgewood, N.M.) who finished the weekend with 90.75 points and collected $8,270 for his efforts. Rounding out fifth place was young gun Cody Campbell (Summerville, Ore.) who covered one bull for 90.25 points and added $7,080 to his bank account.

The race for PBR’s million dollar world title takes the top 40 bull riders in the world to The Sooner State for stop #23 on the prestigious BFTS tour. PBR will buck into the BOK Center in Tulsa, Okla., on July 17-19, showcasing the best bull riders and the toughest bulls in the country. The VERSUS network airs PBR events every Saturday and Sunday evening. Be sure to check www.pbrnow.com for upcoming cities, ticket information, and complete broadcast times.

INJURY REPORT:
Ryan McConnel
(Colgate, Okla.) suffered a possible broken jaw after bucking off his round two bull. He will get examined in Dallas on Monday.

Travis Briscoe (Edgewood, N.M.) suffered a concussion and hurt his neck after being bucked off his Championship Round bull. He went to the hospital for x-rays and further diagnosis.

BEHIND THE CHUTES:
Enterprise Rent-A-Car’s “Ride with the Best” Bonus:

Due to his round two win at last weekend’s Genuity Invitational, Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round one of the Ford F-150 Invitational. Oliveira did not make the eight second whistle after taking on the bull, Rowdy LJ; therefore, stock contractors, Circle T Ranch & Rodeo, took home the $5,000 bonus.

Due to his round one win at the Ford F-150 Invitational, Cody Campbell (Summerville, Ore.) was eligible to compete for the $5,000 Enterprise Rent-A-Car “Ride with the Best” bonus during round two. Campbell did not make the eight second whistle after attempting to ride the bull, Wine Me Up; therefore, the stock contractor, Martinez Bucking Bull, LLC, took home the $5,000 bonus.

As the round two winner, Travis Briscoe (Edgewood, N.M.) will compete for the bonus at the next BFTS event in Tulsa, Okla.

Ford Truck Moment of Truth Bonus:
Josh Koschel
(Greeley, Colo.) was in the lead going into the Built Ford Tough Championship Round and did not win the Ford F-150 Invitational; therefore, the bonus will be $10,000 at the next event in Tulsa, Okla. It grows by $5,000 each week if it is not claimed. Once claimed, it returns to $5,000.

Ford F-150 Challenge:
As the Ford F-150 Invitational event winner, Cody Nance (Paris, Tenn.) has qualified for a chance to participate as a Ford F-150 Challenge contestant at the 2009 PBR Built Ford Tough World Finals, against all other 2009 Built Ford Tough Series event winners who qualify for the Finals. The Ford F-150 Challenge contestant who finishes the highest in the event aggregate during the 2009 PBR Built Ford Tough World Finals will win $50,000 towards the purchase of a brand-new 2009 F-150 truck.

Salem NationaLease Bull of the Event:
The bull, Hot Stuff, owned by D&H Cattle Company, earned Bull of the Event honors with a score of 46 points. This honor is acknowledged by an award of $1,250 going to the top bull of each event as determined by the PBR judges’ bull score.

High-Marked Ride of the Event:
Cody Nance
(Paris, Tenn.) recorded the high-marked ride at the Ford F-150 Invitational in Pueblo, Colo. Nance rode the bull, Super Duty, owned by D&H Cattle Company, for 91.5 points during the Built Ford Tough Championship Round.

Daisy Rookie of the Year Standings:
The 2009 Daisy Rookie of the Year race continues on strong as fourteen riders are competing for the coveted title. After winning the Ford F-150 Invitational, Cody Nance (Paris, Tenn.) has taken the lead in the race with Skeeter Kingsolver (Mclouth, Kan.) and young Aussie Pete Farley (Kempsey, AUS) hot on his heels. A rider is considered a rookie in the year he debuts on the elite Built Ford Tough Series tour. The Daisy Rookie is determined by the rider who has won the most money during the year at all PBR events including Challenger events, International events, BFTS events, and the PBR Built Ford Tough World Finals.

Rocky Mountain Elk Foundation Trophy Bull Competition:
The Trophy Bull Competition is heating up and as of the Ford F-150 Invitational, Boyd/Floyd Bull Company and Jeff Robinson Bucking Bulls are tied with six points each. At each Built Ford Tough Series long-round event in the 2009 season, three bulls are designated by PBR as Trophy Bulls. If the rider successfully rides the bull, he gets a Trophy Bull point. If the bull bucks off the rider, the stock contractor gets the Trophy Bull point. At the end of the season, the top three point earners will receive an outdoor adventure of their choice courtesy of RMEF.

Ford F-150 Invitational presented by Copenhagen Bull Riding RESULTS
ROUND ONE:
1) Cody Campbell (Summerville, Ore.) 90.25 points on More Bucks (Jaynes Gang/Peterson/Mansour/Langhans/Nelson/Teague), $2,730; 2) Robson Palermo (Rio Branco, Acre, Brazil) 90 points on Over the Edge (Lufkin Ranch & Rodeo), $1,950; 3) Kody Lostroh (Longmont, Colo.) 89.25 points on Neon Ghost (Jeff Robinson Bucking Bulls/Bryan Smith), $1,170; 4) Josh Koschel (Greeley, Colo.) 87.5 points on Hit Man (“Mo” Betta Bull Company); 5) Cody Nance (Paris, Tenn.) 87.25 points on Wrangler Big Rig (Jeff Robinson/Bar None/Skyhawk Rugs).

ROUND TWO: 1) Travis Briscoe (Edgewood, N.M.) 90.75 points on Maverick (Lufkin Ranch & Rodeo), $2,730; 2) LJ Jenkins (Texico, N.M.) 90 on Far West (Martinez Bucking Bull, LLC), $1,950; 3/4) Reese Cates (Carthage, Texas) 85.5 points on Wow (Homestead Genetics/Something Special Deli & Lubex); 3/4) Josh Koschel (Longmont, Colo.) 85.5 points on Semi-Automatic (Hebert Bucking Bulls); 5) Brian Canter (Randleman, N.C.) 81.5 points on Rowdy (Harry Vold).

BUILT FORD TOUGH CHAMPIONSHIP ROUND: 1) Cody Nance (Paris, Tenn.) 91.5 points on Super Duty (D&H Cattle Company), $2,730; 2) Ben Jones (Sunset, Texas) 84.5 points on Red Devil (Circle T Ranch & Rodeo), $1,950.

OVERALL EVENT STANDINGS: 1) Cody Nance (Paris, Tenn.) 178.75 points, $30,258; 2) Josh Koschel (Greeley, Colo.) 173 points, $14,895; 3) Ben Jones (Sunset, Texas) 170.25 points, $12,283; 4) Travis Briscoe (Edgewood, N.M.) 90.75 points, $8,270; 5) Cody Campbell (Summerville, Ore.) 90.25 points, $7,080.

BUILT FORD TOUGH WORLD STANDINGS: (The PBR World Champion is based on total Built Ford Tough Series points earned through the season)

1) Kody Lostroh (Longmont, Colo.) 8,335 points, $254,438; 2) Guilherme Marchi (Leme, SP, Brazil) 7,537.25 points, $160,080; 3) J.B. Mauney (Mooresville, N.C.) 7,228.25 points, $163,366; 4) Valdiron de Oliveira (Aparecida de Goiania, GO, Brazil) 5,879.25 points, $87,439; 5) Zack Brown (Santa Fe, Texas) 5,742 points, $133,824; 6) Robson Palermo (Rio Branco, Acre, Brazil) 5,740.5 points, $90,358; 7) Ryan McConnel (Colgate, Okla.) 5,370.5 points, $82,086; 8 ) Wiley Petersen (Fort Hall, Idaho) 5,343.75 points, $81,325; 9) Chris Shivers (Jonesville, La.) 5,243 points, $99,316; 10) Renato Nunes (Buritama, SP, Brazil) 4,965.25 points, $84,800.

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